About Us

Howard Community College (HCC) is an exciting place to work, learn, and grow! We are proud to have received the Great Colleges to Work For honor for 12 consecutive years, 2009-2020.

Howard Community College values diversity among its faculty, staff and student population. We are an innovative institution that is committed to responding to the ever-changing needs and interests of a diverse and dynamic community. No matter where you want to go in your career, you can get there from here!


Position Title
Public Relations Manager


FLSA
Exempt


FT/PT
Full Time


Hours Per Week
37.5


Work Schedule
M-F 8:30-5


Grade
14


Minimum Compensation
$58,328


General Responsibilities
Reporting to the public relations director, the public relations manager is responsible for telling the college\xe2\x80\x99s story by developing uniquely creative content for use across multiple channels. With attention on data-driven decision-making, this position manages the college\xe2\x80\x99s editorial calendar and associated planning in alignment with the public relations and marketing content strategy, enrollment management strategic plan, and the institutional strategic plan, mission, vision, and values. Through collaboration, the public relations manager will identify relevant stories that will elevate the college\xe2\x80\x99s brand, encourage enrollment, and maximize outreach to key publics, and then promote stories through college channels and earned media outlets. In collaboration with the executive director of public relations and marketing, who serves as primary spokesperson, the public relations manager will assist with cultivating relationships with reporters and pitching stories.


Work Performed

• As directed, manage the ongoing development, organization, and planning of editorial content. Establish and cultivate relationships with internal and external sources to for discern emerging news, stories, and events at HCC.
• Work closely with the public relations and marketing team to shape key communications and ensure consistent messaging across channels. Lead the planning to create dynamic and creative content using writing, video, and graphic design.
• Ensure college social media and public relations activities are integrated and aligned with other college communications, marketing, outreach efforts, and visual identity.
• Develop and execute public relations plans. Utilize journalistic skills to write and develop news releases, articles, social media posts, student profiles, and other college communications as directed. Manage freelance writers as needed for various projects.
• Cultivate relationships and share content with and appropriate reporters, media outlets, social media influencers, college partners, and relevant organizations; collaborate with web colleagues in the public relations and marketing office to craft and publish content that raises awareness, attracts interest, and/or drives action on the HCC website; distribute to internal communication channels as needed; coordinate the integration or repurposing of content within the public relations and marketing office and other departments as needed.
• Utilize news media and social media monitoring software and tools to track, measure, and analyze efforts. Report om efforts to to HCC community and related individuals. Using results as guide, make necessary recommendations for future action.
• Serve as primary contact and administrator of HCC\xe2\x80\x99s official accounts on social media networks, e.g. Facebook, Flickr, Twitter, Instagram, and YouTube. Monitor social media networks and engage in discussions and respond to questions or comments. Develop and implement social media posts to spur engagement and increase followers.
• Lead the social media team within the office of public relations and marketing. Guide the college\xe2\x80\x99s social media secondary account administrators who manage office and departmental social media accounts and hold regular meetings with this group. Provide social media training and support to faculty and staff as needed.
• Explore emerging technologies and trends that will benefit the college on social media or other channels.
• Serve as an alternate to the college Emergency Operations Team and as an alternate crisis communications manager. Assist public relations and marketing office leadership with emergency operations planning, testing, and exercises as directed. Participate in regular training for crisis communications.

#CB #HCCJOBS #JOBSINMARKETING


Minimum Education Required
Associate\xe2\x80\x99s degree


Minimum Number of Years Experience Required
5


Other Knowledge Required

• A minimum of a bachelor\xe2\x80\x99s degree is required with less than five years of experience in public relations/communications field.
• Prior supervisory experience preferred.
• Degree preferably in public relations, journalism, communications or related field.

• Demonstrated versatility and skill in writing press releases, media advisories, articles, and promotional materials for both print and digital audiences.
• Proven experience in working with reporters that resulted in news coverage.
• Experience in news journalism research, interviewing, and writing.
• Experience planning, writing, posting, and measuring analytics for social media
• Skill in using social media administration tools .
• Demonstrated experience developing creative content for use across multiple channels.
• Experience developing public relations plans.
• Knowledge and experience using media monitoring software to research, track, and measure effort.
• Knowledge of AP style.
• Strong editing and proofreading skills.
• Demonstrated skill in event-related or news-style photography.

Working Conditions
Night and/or weekend work may be necessary. Anticipate occasional travel. Availability and remote capability to receive and distribute emergency communications as alternate crisis communications manager. Prepared to be on call when serving as alternate crisis communications manager and in the event of an emergency.


Supervisory Postion?
Yes


Division
Public Relations & Marketing (Div)


Department
Public Relations & Marketing


Posting Detail Information



Posting Number
B063P


Number of Vacancies
1


Best Consideration Date
04/28/2023


Job Open Date
03/27/2023


Job Close Date



Open Until Filled
Yes


Job Category
Staff


Benefits Summary
Howard Community College offers competitive salaries, excellent medical and dental selections, tuition reimbursement and paid leave programs. As a participating member of the Maryland Retirement and Pension System, HCC offers two retirement options: The Pension, which requires a 7% employee contribution and The ORP, a 403(b) with a 7.25% employer contribution only. Employees in positions that do not require a bachelor\xe2\x80\x99s degree must participate in The Pension. Employees that possess a bachelor\xe2\x80\x99s degree and hold professional positions that require a bachelor\xe2\x80\x99s degree may choose to participate in either The Pension or The ORP.


Applicant Instructions

• Pre-employment criminal background investigation is a condition of employment.

HCC is interested in all qualified applicants who are eligible to work in the United States. However, HCC will generally not sponsor applicants for work visas. Due to our telework policy, only employees living in states contiguous to Maryland are eligible for telework and include Virginia, West Virginia, Washington DC, Pennsylvania. Candidates must live in the commutable area or willing to relocate at their own expense if offered the position because HCC does not offer relocation benefits.


Quick Link for Internal Postings
https://howardcc.peopleadmin.com/postings/2051


EEO Statement
Howard Community College (HCC) is an Equal Employment Opportunity & Affirmative Action employer & values diversity within its faculty, staff & student population. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender, sexual orientation, gender identity, genetic information, disability or protected veteran status.

HCC understands that persons with specific disabilities may need assistance with the job application process and/or with the interview process. For confidential assistance with the job application process, please contact the Office of Human Resources at 443-518-1100.