Job Description

Job Summary:
This position is an integral part of the Global Integrated Communications Department. The role oversees the Global Brand Communications and Global Integrated Communications & Influencer Engagement functions.

Primary Duties & Responsibilities:
Development and execution of the brands\xe2\x80\x99 owned, earned and paid global creator strategies
External facing global communications programs and experiences to build NARS\xe2\x80\x99 image, awareness and equity amongst creators, consumers, retailers, industry leaders and fashion/celebrity tastemakers
New platform creator experimentation and development
Internal Communications
Issue/Crisis management
Brand Communications, storytelling assets, collateral, and tools development
Mr. Nars special projects and initiatives
Beauty of Change Cause Platform
Localization and implementation of the Global strategy and counsel for key strategic markets including China, Travel Retail, US, UK, etc. and drive launch and establishment of new markets
Brand\xe2\x80\x99s global paid creator strategy and partnerships, guidelines, and vetting
Strong collaborative relationships with key global, regional and market leads of NARS and Affiliates i.e., Global Marketing, Digital and Global social media, E-Commerce, Artistry, Affiliate Regional and Brand Managers and PR Manager

Brand Communications

Develop brand storytelling to amplify, reach and engage consumers across -relevant channels
Lead creation and distribution of communications toolkits and special packaging to each region with key launch materials including messaging, press releases, photography, event, and influencer activation guidelines
Lead global brand creator and consumer experiences inclusive of agency RFP process. event conceptualization and execution
Support Fran\xc3\xa7ois Nars initiatives, projects, and market visits
Oversee Beauty of Change cause platform strategy, global rollout, programming and cross-channel communications.
Oversee all relevant budgets and interface with finance team on a regular basis to ensure accuracy. Lead creation of annual budget guidelines for markets

Corporate Communications

Lead all Corporate/Brand Communications needs and serve as liaison for Shiseido and Tokyo HQ.
Develop executive leadership and employee talent communications strategy to include engagement opportunities, panels, social media presence, interviews, etc.
Drive NARS Brand Communications strategy to include overarching brand promotion as a leading innovator in the industry, digital and consumer engagement technology, etc.
Lead all trade organization requests, events, special projects

Issue Management

Lead Crisis/Issue Management for all brand touchpoints including Social and Traditional Media, Customer Service, E-Comm, etc. for consumer sensitivity issues, product testing and safety, ingredient concerns, talent/influencer communications related partnerships/relationships
Partner with Legal, Shiseido Corporate Communications, Tokyo HQ and brand stakeholders on crisis and issues action plans for internal and external audiences to protect the brand image and equity globally
Lead risk assessment for influencer partnerships and collaborations, collaborate with Shiseido Corporate Communications for external counsel accordingly

Global Earned and Paid Integrated Communications & Creator Engagement

Drive a cohesive global earned + paid strategy to support all key launches/initiatives with influencers.
Amplify brand messages and storytelling with 360-degree approach for influencer programs, disruptive experiences, and event touchpoints
Further NARS\xe2\x80\x99 earned and paid creator strategies, ensuring ongoing relevance through key as well as emerging platforms, content types, and influencer verticals
Lead development of new market launch Communications strategies, inclusive of pre-launch, launch and post-launch periods
Identify and explore new platform creator experimentation and development
Ideate new and compelling ways to engage the creator community and consumers with possible ties to retail, DTC, etc.
Contribute to the development of brand\xe2\x80\x99s 3-year strategy; anticipate future opportunities via industry analysis, culture and trend forecasting
Oversee regional and local market influencer strategy, approach, and activity/partnerships to ensure global consistency
Oversee development of strategic paid global influencer partnerships and campaigns
Partner with Regional heads in Europe, Asia, and the Americas to develop key Communications strategies that support their specific regions through events, assets, and content
Secure Regional buy in to support incremental localized programs surrounding major strategic priorities
Oversee global measurement partners, monitoring and KPI process

Qualifications & Competencies:
Minimum 15 years of experience in public relations/communications in agency or in-house
Experience in International Communications with knowledge specifically within the Asia region preferred
Extensive understanding of the Creator/KOL and media landscape globally (Americas, EMEA, Asia)
Finger on pulse of digital innovation and developments in the space
Strong understanding of Creator contract development and negotiation skills
Excellent organizational and communications skills, ability to prioritize and multi-task
Must have the ability to understand international marketplace including trends and cultural behaviors Understanding of global cosmetics and beauty landscape and competitor sets
Ability to think and communicate strategically and to differentiate trends/best practices amongst cultures
Ability to manage plans and budgets
Superior attention to detail with a high level of creative energy
Excellent project management skills and ability to work cross-functionally
Experience in managing multiple PR agencies and contractors
Diplomacy, team player and leadership skills required

#LI-Hybrid #Nylaw

Salary :
$141,143 - $235,238/ year