Job Description

Position Overview: The Director of Telephone Marketing will play a critical role in overseeing and managing the outbound marketing, inbound marketing, verifications, and off-shore call center teams within the organization. This position reports directly to the VP of Marketing and is responsible for managing multiple teams of employees, including 4-5 managers. The primary objective of this role is to effectively manage all lead-related activities, including lead qualification, appointment booking, and verification processes and call center activities of marketing employees. Key Responsibilities:

• Team Management: Provide leadership and guidance to the outbound marketing, inbound marketing, verifications, and off-shore call center teams, ensuring they are aligned with the overall marketing strategy and organizational goals.
• Lead Management: Oversee the lead management process, ensuring the teams efficiently qualify leads, book solar appointments for the sales team, and verify lead information before appointment booking.
• Performance Monitoring: Establish and monitor key performance indicators (KPIs) for the telephone marketing department, tracking metrics related to lead conversion rates, appointment quality, and overall team performance.
• Training and Development: Develop and implement training programs to enhance the skills and knowledge of team members, ensuring they are equipped to effectively handle lead management responsibilities.
• Recruitment and Hiring: Collaborate with HR and relevant stakeholders to identify staffing needs, participate in the recruitment process, and make hiring decisions to build a high-performing team.
• Reporting and Analysis: Generate comprehensive reports on marketing metrics, including lead generation, conversion rates, and campaign performance, providing insights to the VP of Marketing for strategic decision-making.
• Process Improvement: Continuously assess and improve lead management processes, identify areas for optimization, and implement changes to enhance efficiency and effectiveness.
• Collaboration: Collaborate with cross-functional teams, such as sales, marketing, and operations, to ensure a seamless lead management process and align strategies to achieve business objectives.
• Budget Management: Work closely with the VP of Marketing to develop and manage the department\'s budget, ensuring optimal allocation of resources to achieve desired outcomes.
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in telephone marketing, incorporating relevant advancements into the department\'s strategies and processes.

Qualifications and Skills:

• Bachelor\'s degree in Marketing, Business Administration, or a related field. Equivalent experience in a revenue generating call center environment will also be considered.
• Proven experience in managing telephone marketing teams.
• Strong leadership and managerial skills, with the ability to motivate and guide a diverse team.
• Excellent communication and interpersonal skills to collaborate effectively with stakeholders at all levels.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Solid understanding of lead nurturing metrics and experience in reporting and analysis.
• Experience in training and developing team members to enhance their performance.
• Demonstrated ability to drive process improvement and optimize operational efficiency.
• Familiarity with lead management systems, CRM software, and telephone software management.
• Strong organizational skills with the ability to prioritize and manage multiple tasks simultaneously.
• Flexibility to adapt to changing priorities and business needs.

Note: This job description provides a general overview of the responsibilities and qualifications required for the role of Director of Telephone Marketing. It can be customized to align with specific organizational needs and requirements. Job Type: Full-time Pay: $200,000.00 - $250,000.00 per year Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Draper, UT 84020: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Telemarketing: 3 years (Required)
• Management: 4 years (Required)

Work Location: In person