Job Description

We are in search of a Director of Product Marketing to lead our test automation and quality engineering solutions for Enterprise Applications and Data.

Enterprise applications from SAP, Oracle, Salesforce and other market leading vendors represent the backbone of any enterprise organization. IT initiatives such as cloud migration, application modernization and business process automation can present huge challenges for IT teams to deliver complex applications and business processes on time, on budget and with minimal business risk. Tricentis is best positioned to address these customer needs with our unique approach to testing and quality engineering that is codeless, fully automated and AI-powered.

As the Director of Product Marketing Manager for Enterprise Applications and Data, you\'ll help shape our product story and position our capabilities as a "must have" in the market. You\'ll build and lead a team of product marketing managers to define product messaging at the product and solution level, build go-to-market plans, lead product launches and deliver content for demand gen, field sales and partner enablement.

You\'ll be joining a high performing Product Marketing organization that takes pride in taking product marketing excellence to the next level here at Tricentis and across the industry. The preferred location for this position is in our Austin, Texas headquarter.

Your Responsibilities

Create and execute a product marketing plan in collaboration with demand gen, sales, product management and senior leadership

Engage with partner GTM organizations to jointly develop value messaging around SAP ECC to S4 Migration, RISE, BTP and Hana

Collaborate with Tricentis sales and partner organizations to analyze customers initiatives such as migration to cloud, establishing end to end business processes in and around SAP environments to advance sales collateral

Develop ideal customer profiles, pain points and needs; research purchasing behaviors and market trends

Develop and maintain the messaging, value prop and differentiation for our solution, products and use cases aligned with target audiences and customer segments

Deliver compelling product collateral, including blog posts, ebooks, whitepapers, datasheets, case studies, customer-facing presentations, and videos

Enable our field sales organization on how to recognize revenue opportunities, deliver differentiated solutions to customer problems, and establish our business value; create sales playbooks, battlecards and competitive analyses

Lead product launches in close collaboration with product management and GTM functions

Collaborate with demand gen and field marketing teams to generate quality sales leads, market awareness, customer success stories

Collaborate with our AR and PR team to educate industry analysts and media on our product strategy, customer success and market momentum

Evangelize our products, solution and point of view at conferences and tradeshows, executive programs, and partner events.

Qualifications

A minimum of 10 years of product marketing experience in high technology B2B enterprise software or related field; and 2 years as people manager

BA/BS degree or higher in Economics, Computer Science or Marketing

Expertise in Oracle, Oracle Cloud or SAP technologies such as ECC, S/4HANA, Fiori and BTP, and methodologies such as SAP Activate would be a huge plus

Excellent written and verbal communication skills; can provide work samples, such as whitepapers, ebooks, blog posts or presentations

Significant experience driving GTM programs, including product launches, online/social media programs, sales plays or partner programs

Enjoy speaking at industry events and webinars, evangelizing with analysts and industry groups, talking with customers, creating sales presentations, writing white papers.

High energy, self-directed, team player and detail oriented with a sense of excitement both internally and externally for your products and our company

Ability to travel between 10-30% (post pandemic)

Tricentis Core Values:

Knowing what we need to achieve and how to achieve it is important. Tricentis core values define our ways of working and the behaviors we model that create an enjoyable and successful Tricentis life.

\xc2\xb7Demonstrate Self-Awareness: Own your strengths and limitations.

\xc2\xb7Finish What We Start: Do what we say we are going to do.

\xc2\xb7Move Fast: Create momentum and efficiency.

\xc2\xb7Run Towards Change: Challenge the status quo.

\xc2\xb7Serve Our Customers & Communities: Create a positive experience with each interaction.

\xc2\xb7Solve Problems Together: We win or lose as one team.

\xc2\xb7Think Big & Believe: Set extraordinary goals and believe you can achieve them.

Why You\xe2\x80\x99ll Love Working at Tricentis:

\xc2\xb7Market conform salary + success-oriented bonus

\xc2\xb7Supportive and engaged leadership team

\xc2\xb7401(k) plan, full benefits package available

\xc2\xb7Company paid Disability and Life Insurance

\xc2\xb7Hybrid work environment

\xc2\xb7We\xe2\x80\x99re a global company! Potential to visit one of our many offices around the world

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran.

Tricentis