Associate Director Of Regional Marketing, Pacific Nw

USA, United States

Job Description


AstraZeneca has a deep-rooted heritage in Oncology and has established a broad pipeline of next-generation medicines that have the potential to transform patients\xe2\x80\x99 lives and the Company\xe2\x80\x99s future. AstraZeneca\xe2\x80\x99s vision in Oncology is to help patients by redefining the cancer-treatment paradigm. By harnessing the power of four scientific platforms - Immuno-Oncology, Tumor Drivers and Resistance, DNA Damage Response, endocrine therapy, Antibody Drug Conjugates, and a first-in-class AKT inhibitor - and by encouraging the development of personalized combinations, AstraZeneca has the vision to redefine cancer treatment and one day eliminate cancer as a cause of death.

AstraZeneca Oncology\xe2\x80\x99s portfolio has grown to encompass five cancer franchises: DNA Damage Response (DDR), Immunotherapy, Lung Cancer, Hematological Cancers, and HER2 Antibody Drug Conjugate (ADC) all of which are underpinned by personalized healthcare and precision medicine technologies.

Position Summary:

New scientific data on ENHERTU\xc2\xae (fam-trastuzumab deruxtecan-nxki), LYNPARZA\xc2\xae (olaparib), and CAPI (capivasertib) continue to emerge supporting the clinical utility in treating patients with breast cancer along with our growing breast cancer pipeline.

The Associate Director of Regional Marketing will be responsible for developing and implementing a Key Customer plan for the Southwest Region of the US to position AstraZeneca\xe2\x80\x99s Breast Cancer portfolio as the outstanding healthcare professionals leading breast cancer patients. In this role, you\xe2\x80\x99ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients\' lives.

This position will report directly to the Head of Regional Marketing, Breast Cancer, and will work in close partnership with cross-functional partners including brand marketing, field sales, medical affairs, national accounts, and other functions as well as counterparts from our alliance partners Daiichi Sankyo, and Merck & Co., to play a relevant role in ensuring ENHERTU, LYNPARZA, and CAPI have a market leadership presence with key breast customers.

Location: The final geography might be flexible to the candidate\xe2\x80\x99s location and will cover the California & Rocky Mountain Regions (California, Washington, Oregon, Nevada, Arizona, Utah, & Alaska).

:

The Associate Director of Regional Marketing is the lead commercial person responsible for engaging a core group of National and Regional External Scientific Expert (ESEs) customers \xe2\x80\x93 leaders in their field of breast cancer. The Associate Director of Regional Marketing will develop and implement regionally focused marketing and key customer engagement plans in support of commercial and brand objectives. The Associate Director of Regional Marketing will also develop and implement strategic insights-gathering activities, including Advisory Board Meetings, at the National, Regional, and Local Levels.

Key Proficiencies and Preferred Requirements:

  • ESE engagement and influence with National/Regional ESEs. Demonstrate highly developed interpersonal communication and interaction skills and apply them in engagements with ESEs, ask tough questions, and build strategic advocacy.
  • Oncology Intuition For Business and a comprehensive understanding of the delivery of oncology care, including the role of large Payers, GPOs, cancer care delivery in different practice settings, precision medicine, and organized oncology customers.
  • Marketing Competence experience and capability working with agency/vendor partners on sophisticated projects. An ability to identify regional marketing, and then project lead and implement regional marketing initiatives.
  • Cross-functional teamwork and project management.
  • Proven track record to develop and implement regional marketing initiatives that deliver against brand strategic imperatives in the BSP.
  • Generate strategic insights to advise brand strategic decision-making.
Key Accountabilities:

Strategic Regional Marketing:
  • Develop, design, and implement Regional Marketing Plans that align with BSP Strategic Imperatives and that influence and craft local brand support. Apply input from external leaders with a vision to help build market leadership and commercial strategies through interactions (1:1s, congresses, consultancies, and advisory board meetings).
ESE Customer Engagement:
  • Identify and effectively engage a core group of 35-50 National and Regional ESEs, applying sophisticated scientific, communication, and business skills that lead to advocacy of the brand.
Minimum Requirements:
  • Bachelor\xe2\x80\x99s degree
  • 10+ years of Pharmaceutical or Healthcare validated experience
  • 3+ years of Oncology Experience
  • 50-70% overnight travel including evening and weekend conferences when vital
Preferred Qualifications
  • MBA in relevant field
  • Prior in-line marketing experience or Marketing Agency experience
  • Experience working in an agency setting (HCP Marketing)
Why AstraZeneca?

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world\xe2\x80\x99s most serious diseases. But we\xe2\x80\x99re more than one of the world\xe2\x80\x99s leading pharmaceutical companies.

At AstraZeneca, we\xe2\x80\x99re dedicated to being an outstanding Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth, and development.

Date Posted 23-May-2023

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

AstraZeneca

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Job Detail

  • Job Id
    JD4299166
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    USA, United States
  • Education
    Not mentioned