Job Description

This position must maintain and improve our client\xe2\x80\x99s marketing collateral while driving a cohesive process by improving their social media presence through multiple channels helping to define their connections and differentiation in the marketplace.
Job duties and responsibilities include:

• Analyzing internal and external branding, marketing strategies and social media and improving upon them.
• Leading a capable marketing team of 4 and delegating tasks fairly.
• Assist in preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.
• Conducting and managing market research and implementing new strategies based on findings.
• Monitoring industry trends and scheduling meetings to share new information with the team.
• Setting daily, weekly, monthly, and yearly targets for staff and monitor progress.
• Closely monitoring competitor\xe2\x80\x99s successes and failures and learning from them.
• Supervising marketing events and launches and using these spaces to network with industry professionals.
• Provide support and development opportunities for staff, helping their advancement, knowledge, training and sharing best practices.
• Assisting with the recruitment, training, and onboarding of staff.
• Lead Community engagement & k-12 Referendum Services.
• Experience with preparing RFP/RFQ\xe2\x80\x99s and meeting deadlines.
• Manage response preparation for prequalification\xe2\x80\x99s, proposals, and presentations by coordinating with proposed team, external partners, and clients to develop complete, thoughtful, and successful proposals.
• Lead, coordinate and manage collateral materials development, advertising programs, recruitment efforts and corporate identity development and implementation.
• Prepare and execute brand strengthening initiatives.
• Work with Business Development team on client-contact touchpoints.
• Develop and maintain the firm\xe2\x80\x99s digital presence by developing company-centric and industry-relevant content for the company\xe2\x80\x99s website and social media platforms including but not limited to Facebook, Instagram, and LinkedIn.
• Oversees press releases announcing new hires, projects won, projects completed, etc.
• Maintain marketing library.
• Participate in Strategic positioning and planning for the company.
• Monitoring and strategizing for success on ad campaigns and applying SEO initiatives.

• Experience within the A/E/C industry is preferable.
• Bachelor\xe2\x80\x99s degree in marketing, communication, advertising, branding, business, PR, or a similar field.
• Superb marketing and research skills.
• Knowledge and practical experience with CRM, SEO, digital marketing tools, Google Analysis, Google Business Profile, Google Search Console and related software.
• Proficient with Adobe Acrobat, InDesign and Microsoft suite of products.
• Highly observant and analytical.
• Strong leadership skills and the ability to make difficult decisions.