Director Of Marketing
Remote, United States
Job Description
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Director of Marketing
The Company:
Softdocs is committed to revolutionizing the education sector as a remote enterprise Software as a Service (SaaS) company by serving Higher Education and K-12 academic institutions through its enterprise content management (ECM) platform, Etrieve. Our mission is to eliminate technology barriers so schools can transform students\xe2\x80\x99 lives. We are passionate about bridging the disparity gap in education and have a 25-year track record in democratizing educational equity through our vision to build a world without inefficiencies, and company values \xe2\x80\x93 candor, collaboration, curiosity, grit, and inclusivity.
The Role:
Are you passionate about solving customer problems with industry leading solutions? If so, we may have a role for you, we need a Director of Marketing that will ensure our solutions are differentiated, and we have a winning go-to-market strategy.
Reporting to the Head of Marketing, you will manage all aspects of our marketing team, from production and implementation to strategy and analysis of each campaign. You will work cross-functionally with Softdocs\xe2\x80\x99s Sales, Services, Product, and Operations teams to deliver on joint initiatives that enable Softdocs\xe2\x80\x99s to win in the market at scale.
The Day to Day:
- Deliver creative and compelling messaging that clearly articulates and reinforces Softdocs\xe2\x80\x99s unique brand and value proposition across buyer personas and use cases
- Support demand generation campaigns to drive pipeline growth by creating high-value content like webinars, landing pages, blogs, eBooks, solution briefs, and other collateral
- Develop market positioning and rationale to demonstrate how Softdocs differentiates against competition
- Execute key elements of product launches including messaging and positioning, internal communications, and field/event marketing
- Partner with the Product Management team and Solution Architects to distill key functionality and benefits into core product marketing assets
- Coordinate the creation and update of website, thought leadership, and social media content
- Help support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management
- Act as a spokesperson for our products and solutions
About You:
- You love the art of telling a great story \xe2\x80\x93 that focuses on the \xe2\x80\x9cso what\xe2\x80\x9d not just features and benefits
- You have a demonstrated track record of creating compelling product and solution narratives, customer testimonials, and thought leadership content
- Product marketing experience within B2B SaaS / technology companies. 5+ years of relevant or equivalent experience desired
- You love to get into the details and drive projects to successful completion as a thoughtful team leader
- Very strong written and verbal communication skills
- You are a team player who can work across departments to ensure the best outcome for the business
Why You\xe2\x80\x99re a Great Fit:
- You have a growth mindset with a bias towards action and the ability to flex in a fast-paced environment
- You are familiar with the Edtech market or have a passion for this market and are willing to put the time in to becoming fluent
- You have a strong sales and customer orientation with a passion for software
- You have a can-do attitude and use creativity and excellent judgment to find innovative ways to get the job done
- You are highly approachable and can represent our organization in a way that leaves lasting impressions
- You are naturally curious and always looking for learning opportunities
What We Offer:
- Remote Position \xe2\x80\x93 this role is 100% remote!
- Direct Access to our CEO \xe2\x80\x93 direct access to ask our CEO anything starting day 1!
- Benefits \xe2\x80\x93 Medical (PPO & HDHP w/ HSA and FSA options), Dental, Vision, 401K, Disability Insurance, $15,000 Life Insurance, flexible PTO, 13 Holidays, paid Parental Leave
- Remote Work Office Set Up \xe2\x80\x93 we give you a stipend to purchase the laptop you\xe2\x80\x99d like and supporting equipment you need to do your best work!
- Flexibility \xe2\x80\x93 set your work hours while cognizant of work priorities, and being available for clients is critical
- Professional Development \xe2\x80\x93 you will develop your skillsets within and outside the role and have opportunities to excel professionally and personally
- Mentorship \xe2\x80\x93 direct access to collaborate and learn from senior leaders within and outside your team. Collaboration drives innovation
- People First Company & Team Culture \xe2\x80\x93 we want you to bring your professional and personal skills through our virtual doors and we champion having quality time with your family (however you define family). Inclusivity is one of our core values!
- Retention Record \xe2\x80\x93 the average number of years an employee stays at Softdocs is 5 to 8 years with employees who have been at the company for 10+ years
- Inclusivity \xe2\x80\x93 we are conscious of and continuously strive to be proactive in improving how we are creating an equitable and inclusive environment through initiatives such as our Culture Club, company OKRs, and quarterly company meetings
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Job Detail
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Job IdJD4250505
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationRemote, United States
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EducationNot mentioned