Job Description

Location: Indianapolis, IN

Come be a part of an abundant team culture on a mission to unlock opportunity and possibility for purpose-driven organizations. Prolific is the growth firm \xe2\x80\x93 we work alongside emerging organizations to maximize their revenue, relevancy, and impact through growth strategy, capital, and performance. Headquartered in Indianapolis, Prolific has been recognized as a Best Place to Work by the Indiana Chamber of Commerce and has been named to the Inc. 5000 for seven consecutive years. Come join us!

We are looking for a versatile Director of Marketing to join our team in our Indianapolis office. This role is responsible for evolving the strategy of the parent company brand. This includes overseeing content marketing to support Prolific\xe2\x80\x99s brand and strategic initiatives across various communication and marketing channels. This role will own the production of all Prolific marketing material content, build messaging and content directed to various customer personas for a variety of asset types, and collaborate with the marketing and sales teams to produce relevant, high-quality content for distribution across all channels. This role will oversee the design team for the brand.

The Director of Marketing will constantly be launching, maintaining, analyzing, adjusting, and nurturing brand and B2B demand generation campaigns, as the owner of digital marketing and field marketing campaigns and events. This person will have ownership of public relations on behalf of the firm and should be able to communicate clearly and effectively externally facing.

Reporting directly to the Chief Growth Officer, the Director of Marketing will work closely with the revenue, design, and culture teams, and will have myriad interactions with all members of the Prolific team.

Our culture fosters growth and development, and we have top-notch employee perks and benefits. Some noteworthy examples are a flexible work-life integration, agency and portfolio company collaborations, award-winning office space, health insurance and matching 401(k).

Roles + Responsibilities

• Oversee all members of the marketing team
• Brand expert \xe2\x80\x94 be a thought leader and brand storyteller who proactively continues to build Prolific\xe2\x80\x99s brand awareness and understanding in the marketplace (email, website, social media, blog posts, marketing materials, etc.)
• Strong content marketer \xe2\x80\x94 developing a strategy for unique marketing tools and collateral to better equip the sales team in building relationships with potential clients
• An expert in the digital marketing space \xe2\x80\x94 build, execute, and report on segmented email campaigns in HubSpot, ideate and execute social media strategy, etc.
• Leverage Prolific as a worldwide brand through strategic field marketing \xe2\x80\x94 sponsorship and conference presence, etc, as well as planning and execution of follow-up touch points
• Function as Prolific\xe2\x80\x99s PR contact \xe2\x80\x94 specializing in external communications and prepared to make media statements in line with Prolific\xe2\x80\x99s verbal brand
• Champion Prolific\xe2\x80\x99s visual and verbal brand both internally and externally
• Ideate, write, and edit both long and short-form copy that is compelling, on brand, and focused on performance marketing/results (social media, blog posts, marketing materials, etc.)
• Create marketing automation and user journeys to support business development and onboarding goals

The responsibilities of this role are many, various, and not limited to the list above.

Requirements

• Bachelor\'s Degree in Marketing, Communications, or a related field
• 7+ years of experience in an internal marketing role; 2-3 years in a marketing leadership role preferred
• Experience working in a fast-paced, entrepreneurial environment
• Experience building and evolving a company\'s brand over time
• Excellent communication skills, both written and verbal
• Skilled in innovation and creativity to create strategies that attract customers and build awareness
• Ability to lead groups and be decisive
• Collaboration skills to accept and incorporate ideas into strategies
• Time management and organization in order to meet strict deadlines
• Ability to recognize trends and stay ahead of them
• Knowledge of digital marketing campaigns, including SEO

Benefits

• Health care plan (Medical, Dental & Vision)
• Safe Harbor 401k Matching Plan
• Generous Paid Time Off (Vacation, Sick & Holidays)
• Life insurance (100% company paid)
• Short Term & Long-Term Disability (100% company paid)
• Paid parental leave
• Cell phone reimbursement
• Hybrid work setting and casual dress
• On-site fitness center
• Free snacks & drinks available in the office

Prolific