Job Description

Director of Marketing and Communications

Job ID: 10944

Location: Bellevue College

Full/Part Time: Full Time

Regular/Temporary: Regular

Position Summary

The Director of Marketing & Communications is responsible for designing and implementing a comprehensive strategy to market the College to its constituencies to increase market share and enhance the College\'s image and relationships with external and internal audiences. To increase market share, this position is responsible for the development and execution of comprehensive, integrated marketing plans for the College and its academic programs. The Director will provide leadership in strategizing and implementing activities to help meet enrollment targets, advance and manage the image and competitive position of the college, and collaborate on communications activities to create a positive image for Bellevue College (BC). As part of the Strategic Enrollment Management Committee, the Director will be an integral part of a campus-wide team to achieve enrollment goals, working collaboratively with the Associate Vice President, Student Affairs, Enrollment and Registrar Services, Welcome Center, the Academic Affairs Division and will take a leadership role in all enrollment-related marketing initiatives.

This position requires significant digital and traditional marketing experience with a proven track record of success in brand building and qualified lead generation in higher education through online advertising campaigns, email marketing, content strategy, social media and media relations. Knowledge of marketing best practices in higher education related to admissions, student affairs, academic affairs, and financial aid for both traditional and adult student populations is preferred. The Director of Marketing & Communications works in collaboration with, and under supervision of the Vice President of Institutional Advancement.

Pay, Benefits & Work Schedule

Annual salary range begins at $86,000.

Annual salary will be commensurate with candidate\'s qualifications and related experience.

We offer comprehensive compensation package with salary and benefits as the main components. Generous benefits package is offered through Washington State plans that includes multiple medical, dental, life and disability coverage choices for employees and dependents; choices of retirement and deferred compensation plans; paid holidays, sick, and vacation plans; transit program, reduced tuition, employee discounts and memberships, etc.

The employee is scheduled to work 40 hours per workweek. This position is exempt from the overtime provisions of the Fair Labor Standards Act, which means that you are not eligible for overtime pay.

About The College

Bellevue College is a diverse student-centered, comprehensive and innovative college, committed to teaching excellence that advances the life-long educational development of its students while strengthening the economic, social and cultural life of its diverse community. Bellevue College is located just 10 miles east of Seattle where we serve a student population of over 44% students of color and over 1,100 international students. The college promotes student success by providing high-quality, flexible, accessible educational programs and services; advancing pluralism, inclusion and global awareness; and acting as a catalyst and collaborator for a vibrant region.

We strive to create a vibrant and inclusive campus community that supports a diverse student body, faculty and staff. As an essential part of our https://www.bellevuecollege.edu/futurevision/core-themes/, diversity, equity and pluralism are promoted and fostered in all aspects of college life. By enriching student life through leadership opportunities, personal learning and cultural experiences, we are committed to building an inclusive and diverse campus community that fosters creativity, innovation and student success.

About the Department

The Institutional Advancement (IA) Division of Bellevue College works across the full academic enterprise to solidify a multi-faceted culture of brand awareness, philanthropy, and internal and external engagement. IA supports the College\'s mission by increasing awareness of, advocacy for, engagement in, and giving to Bellevue College. As part of the IA division, the Marketing & Communications department is responsible for stewarding the BC brand and driving the college\'s marketing strategy to increase awareness, support enrollment, and drive community engagement.

Essential Functions

• Design, manage and implement a comprehensive integrated marketing plan in support of recruitment goals. Analyze local and national educational trends and marketing research to develop strategies.

• Manage integrated marketing campaigns, including digital advertising, email marketing, content strategy, social media and traditional marketing tactics.

• Utilize marketing technology, including Smartsheet, TargetX Customer Relationship Management (CRM), Google Analytics, and Google AdWords to manage and measure marketing effectiveness.

• Support and facilitate development and implementation of program marketing plans. Consult with internal stakeholders to provide focus, define marketing needs and message creation.

• Collaborate with Web Editor-in-Chief, web committee and vendors to improve the student experience online.

• Develop and maintain marketing operations that adhere to BC brand guidelines, established college and state policy, accessibility standards and budget.

• Write, edit and produce marketing collateral and other communications.

• Oversee and support BC communications, creative services, media relations and social media activities.

Manage BC\'s image, identity and messaging through college print and electronic publications.

Oversee planning and provide leadership in the collection, processing. , dissemination and creation of communications required to address a crisis situation.

• Direct marketing and communications operations.

Supervise marketing, communications and creative services staff.

Direct marketing and communications budget and manage vendor and third-party relationships.

Present marketing reports to leadership and the campus community.

• Perform other duties as assigned.

Minimum Qualifications

• Bachelor\'s degree in marketing, public relations, communications, journalism or related field, or any combination of relevant education and/or experience may be substituted for the educational requirement on a year-for-year basis.

• Seven (7) years of professional experience in marketing, including digital marketing, advertising, community and public relations or related field.

• Two (2) years of supervisory experience with direct reports.

• Effective writing and verbal communication skills.

• Ability to work independently.

• Demonstrated experience in making administrative decisions; providing effective advice and counsel on institutional marketing and exercising effective judgment.

• Demonstrated competency in several of the following areas: digital and traditional marketing, publications, advertising, branding, social and digital media and web communications.

• Demonstrated experience in developing and implementing marketing programs and multi-channel campaigns.

• Demonstrated experience developing and delivering oral presentations and written materials for a variety of audiences and purposes.

• Ability to direct market and public opinion research and evaluate strategic communications programs and activities applicable to a large organization.

• Proficiency in MS Word, Outlook, PowerPoint and Excel, Google Analytics and Google AdWords.

Preferred Qualifications

• Master\'s degree preferred

• Demonstrated experience working in the Pacific Northwest

• Knowledge of emerging communications and marketing issues applicable to educational institutions.

• Experience managing personnel and responsibilities related to higher education functions.

• Experience in higher education.

• Proficiency in Adobe Creative Suite, TargetX or other CRM software, Smartsheet or other project management software and WordPres

Conditions of Employment

Bellevue College intends to provide a drug-free, healthy, safe, and secure work and educational environment. Each employee is expected to report to work in an appropriate mental and physical condition to perform her/his/their assigned duties.

Bellevue College employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

Per Governor Inslee\'shttps://www.governor.wa.gov/sites/default/files/proclamations/21-14.1%20-%20COVID-19%20Vax%20Washington%20Amendment.pdf?utm_medium=email&utm_source=govdelivery, state employees must be fully vaccinated and your vaccine status will be verified upon hire. Please reach out to the HR Office at mailto:jobs@bellevuecollege.edu if you need information on medical or religious accommodation.

Sexual Misconduct and Background Check:

Prior to start of employment, finalists(s) for this position will be subject to a pre-employment background check as a condition of employment. Information from the background check will not necessarily preclude employment, but will be considered in determining the applicant\'s suitability and competence to perform in the position.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under https://app.leg.wa.gov/RCW/default.aspx?cite=28B.112.080.

Reference Check:

Reference checks may include, but are not limited to, contacting references and verification of work experience, and/or past job duties.

How To Apply

Applications received by 02/10/2022 will be given full consideration. Applications received after that date may be considered until the position is filled.

All individuals interested in this position are encouraged to apply. Your application must include a complete online application and all of the required documents below to be considered complete. Any application that does not provide all requested information will not be considered for the position (only submit required documents with the application, additional documents will not be reviewed.)

Required application materials:

• Attach a Cover Letter (min 1 pg., max 2 pgs.)

• Attach a Resume

• Attach a Diversity Statement (min 1 pg., max 2 pgs.) that addresses the following: Describe and provide specific examples of how your educational and/or professional experiences, background or philosophy demonstrate your commitment to diversity and equity, and how these prepare you to contribute to Bellevue College

• Complete Job Questionnaires if applicable

Contact:

If you have questions regards to application or hiring process, please contact Office of Human Resources at 425-564-2274 or email to mailto:jobs@bellevuecollege.edu.

EEO Statement

Bellevue College is an equal opportunity employer committed to providing equal opportunity and nondiscrimination to applicants and employees without regard to race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or whether a disabled or Vietnam-era veteran. Please see policy 4100 at www.bellevuecollege.edu/policies/.

Applicants with disabilities who require assistance with the recruitment process may contact mailto:hr@bellevuecollege.edu or 425-564-2271. The following people have been designated to handle inquiries regarding non-discrimination policies: Title IX Coordinator, 425-564- 2641, Office C227, and EEOC/504 Compliance Officer, 425-564- 2178, Office R130.

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