Job Description

The Director of Brand Insights & Marketing Insights will leverage data, market trends, an obsession with the beauty and personal care category, and a constant curiosity to translate market data to brand partner strategy with product recommendations and presentation development.

Responsibilities:

• Utilizes multiple platforms (NPD, Nielsen, social listening, etc.) to aggregate market trend data and insights to identify key growth areas
• Use market sell through data to identify market and customer opportunities, gaps, and concerns to the business as well as innovative product types/categories, ingredients, and/or packaging.
• Works cross-functionally with Product Development /R&D/Sales to drive ideation of targeted innovative products that fill brand gaps
• Writes marketing profile sheets for products to highlight their key features and benefits, working with the Creative team to design custom presentations for customers.
• Analyzes an existing brand\xe2\x80\x99s portfolio and identifies strategic white space opportunities based on market trends.
• Uses innovation to differentiate the company in the market, provide unique value to customers and help build long-term partnerships with customers.
• Drive development of innovation so the company is viewed as innovative, visionary and a market leader by customers, industry groups and media
• Stay up to date on all relevant industry news and trends.
• Assist/write PR pieces and shows
• Manage and oversees at least 1 direct report.

• 5+ years proven, purposeful experience in hair, skin, or personal care industry
• A collaborative work ethic that enables them to effectively work across teams and departments
• Strategic thinker, analytical, creative, detail-oriented, flexible, independent, and resourceful.
• Experience in converting data to practical application
• Experience with putting a marketing story brief together
• Excellent written, verbal and presentation communication skills.

• Proficient in Excel, Word, PowerPoint and Outlook.

• Management of team preferred

• Passion for beauty and personal care products a plus!

eQuest