Job Description

DIGITAL SALES MANAGER \xe2\x80\x93 CUMULUS MEDIA The audio industry is on fire \xe2\x80\x93 from podcasting and streaming to smart speakers and live radio \xe2\x80\x93 and it has never been a more exciting time to join and grow with one of the country\xe2\x80\x99s largest and most sophisticated audio companies! Cumulus Media is an audio-first media company delivering premium content to over a quarter billion people every month \xe2\x80\x94 wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. CUMULUS | Modesto & Stockton CA currently features 8 stations in the area and surrounding counties. Our market leading stations include: Country 103.3 KATM; Classic Rock KDJK 103.9; Classic Rock KHKK 104.1; Sports KESP 970; Hot AC KHOP 95.1; Adult Contemporary KJOY 99.3; and Rhythmic CHR KWIN 97.7 and Rhythmic CHR KWNN 98.3. The cluster of 8 stations reaches over half a million listeners every day. In addition, we reach the entire country with a suite of digital products. Cumulus Media | (Modesto/Stockton) has an immediate opening for a full time Digital Sales Manager. The ideal candidate will develop and implement effective digital strategies to exceed digital budget. The Digital Sales Manager will support a team of sellers to maximize digital revenue growth. You will provide ongoing strategy, product support, and digital education to improve sales team knowledge and confidence in presenting digital solutions. At Cumulus, you will grow your current digital marketing knowledge into a subject-matter expertise that includes:

• Audio Streaming
• Podcast Advertising
• Display Advertising
• Website Design/Management
• Display Advertising
• Social Media Marketing
• Online Presence Solutions
• OTT and Video Advertising
• Paid Search
• Search Engine Optimization
• Email Marketing

You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings.
Considering Relocation? Here are FUN FACTS! The Modesto and Stockton markets combined would be # 50. Located in the Central Valley in Northern California, the area is home to many of the country\xe2\x80\x99s leading food and beverage companies. We are just an hour to the Sierra\xe2\x80\x99s with skiing, hiking and great views and just an hour to the Pacific coast with pristine beaches. The greater area has 4 major airports, 6 professional sports teams and activities for all. The cities and surrounding communities are very affordable and offer a wide range of housing types. And the Cumulus brands have over 67% of the audience and drive 75% of the local revenues. Consider the Modesto & Stockton metro and Cumulus Media for your next career move! Responsibilities:

• Responsible for implementing effective digital sales strategies to achieve digital revenue budget.
• Collaborate with local management to establish digital priorities and expectations for local sales team.
• Support sales staff by participating in client meetings
• Assist in closing strategic, high-priority digital sales agreements.
• Provide ongoing digital education through coaching and training.
• Become a subject-matter expert of Company digital marketing/advertising platforms and offerings.
• Step up as an effective external consultant and internal trainer on CUMULUS\xe2\x80\x99 digital tactics, benefits, and trends.
• Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals.
• Collaborate daily \xe2\x80\x93 maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders.
• Manage local digital platforms including websites, apps, streaming audio player, etc. and collaborate with internal and external partners to ensure best-in-class user experience and troubleshoot issues as needed.
• Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team.
• Provide a deep understanding of markets, customers, and competitors to target needs and drive sales.
• Provide sales teams the training, planning tools, and support to reach established revenue goals.
• Conduct market research on trends and competitors, as well as regular customer analysis.
• Other duties and special initiatives as assigned.

Job Requirements:
Qualifications:

• 7+ years of digital sales, marketing, or advertising experience preferred; broadcasting industry exposure a plus.
• Experience selling and managing digital marketing solutions for local and regional advertisers.
• Experience with leading digital platforms such as Facebook Business Manager, Google Ads, etc.
• Experience developing effective digital marketing strategies to accomplish advertiser goals.
• Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
• Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully.
• Time management and organizational skills, with high attention to detail.
• Excellent analytical and problem-solving skills.
• Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally.
• Bachelor\'s Degree in Business, Marketing or related field is preferred.
• All new hires must be fully vaccinated for COVID-19 by the date of hire, subject to legally mandated accommodations.

What we offer:

• An expected salary in the range of $70,400 - $88,000
• The total compensation package also includes an eligibility for performance-based bonuses
• Professional growth and career opportunities
• Focused, responsible, and collaborative work environment with the ability to ask, \xe2\x80\x9cwhat if\xe2\x80\x9d and try innovative solutions.
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit URL blocked - click to apply For more information about CUMULUS MEDIA, visit our website at: URL blocked - click to apply CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).


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Job Snapshot

Employee Type

Full-Time

Location

Modesto, CA (Onsite)

Job Type

Sales

Experience

Not Specified

Date Posted

04/14/2023