Job Description

TITLE: Digital Content Specialist
POSITION TYPE: Full Time, Exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: San Jose, CA
REPORTS TO: Manager, Barracuda Marketing and Digital Media
POSTING DATED: April 18, 2023


Summary

Born in 1991, Sharks Sports and Entertainment (\xe2\x80\x9cSSE\xe2\x80\x9d) has grown into a multi\xe2\x80\x90faceted organization that includes the NHL\xe2\x80\x99s San Jose Sharks, the AHL\xe2\x80\x99s San Jose Barracuda, SAP Center, Tech CU Arena, three Sharks Ice facilities, and the non\xe2\x80\x90profit Sharks Foundation. We are continually growing our organization through expansion in the Bay Area and surrounding communities in Northern California.

We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward\xe2\x80\x90thinking, and inclusive environment in sports and entertainment.

We live, work, and innovate by a set of Pioneering Principles:

T \xe2\x80\x93 Team success is more important than individual success
E \xe2\x80\x93 Exceptional experience is non\xe2\x80\x90negotiable in everything we do
A \xe2\x80\x93 Appreciate others for their diversity and opinions
M \xe2\x80\x93 More risk leads to more rewards and expands our comfort zones

T \xe2\x80\x93 Trust that all teammates have the best intentions
E \xe2\x80\x93 Empower all teammates to make informed decisions
A \xe2\x80\x93 Always say what you really mean and do what you say
L \xe2\x80\x93 Lead by showing the respect to others you expect from them

We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether; we are Team Teal.

Position Overview:

The Digital Content Specialist is part of our vision to pioneer the future of sports and entertainment by assisting in the development, planning, activation, and execution of various marketing campaigns for the San Jose Barracuda.

This role works closely with the Manager, Marketing & Digital Media to ensure that paid and organic advertising campaigns are effective at meeting revenue goals across ticket sales, corporate partnership and more. This position will also be responsible for managing the Barracuda, Frenzy, & Tech CU Arena digital platforms including the website and social media accounts. They will support partnership marketing, community and live event marketing campaigns through project management, activation duties and insightful analysis.

Essential Duties and Responsibilities:

• Help lead Barracuda, Sharks Ice, + Tech CU Arena Marketing group in use of company\xe2\x80\x90wide project management through task management platforms such as Asana and Workfront.
• Assist in the execution of media plans that include digital, TV, radio, print, outdoor and grassroots, assisting in all associated tasks including media buying, trafficking, script writing, production, etc.
• Writes and creates all Barracuda email communications including Cuda Currents, Sales Related content, and KBYG content etc through Emarsys.
• Executes Barracuda fan engagement strategy across social media channels and website.
• Listens and engages with fans and customers across Barracuda digital platforms and leverages data to inform decision making.
• Serve as departmental contact for copy writing and assist in all internal asset trafficking
• Help manage departmental project lists with creative services \xe2\x80\x93 creative, print, and promotional items
• Assist in the execution of the annual promo schedule and specialty Jerseys.
• Maximize all marketing cross\xe2\x80\x90promotional opportunities by exploiting all internal marketing opportunities under the direction of the Manager, Marketing + Digital Media
• Assist in the execution and content of special live events such as Street Rallies, Fan Fests, Draft Parties, Gaming Tournaments, and Skill Competitions while working with cross\xe2\x80\x90functional teams to maximize revenue, impact and attendance
• Develop, executes, and pitches a content strategy that tells the story of the Barracuda sales efforts, and unifies digital engagement, SJS Productions, photography, and creative teams to deliver on\xe2\x80\x90brand content and messaging
• Manage and create social copy for the daily content calendar of all digital platforms, including Twitter, Facebook, Instagram, LinkedIn, and Tiktok.
• Regularly engages Barracuda players, Coaches, Hockey Operations staff, broadcasters, alumni, and other key contributors in social media campaigns, while also supporting their personal brand endeavors

Qualifications Required

• 1\xe2\x80\x902 years of professional experience working in marketing; experience in a high\xe2\x80\x90performing marketing organization or sports and entertainment organization is a plus
• Aligned with our Pioneering Principles and in particular:
• A master collaborator with a team\xe2\x80\x90first mentality who can work in a consultative manner
• A believer in creating exceptional experiences
• Someone that appreciates diversity of thought and seek different perspectives to solve problems
• A strong advocate for process and project management
• Experience managing social media channels within the sports and entertainment industry.
• Demonstrable working knowledge of the latest social media/online culture, jargon and technical features.
• Digital publishing/CMS experience and basic HTML knowledge.
• Knowledge of the Adobe Creative Suite.
• An excellent written and verbal communicator that is comfortable sharing ideas across functions, and to different levels of the organization
• Multi\xe2\x80\x90tasker that is comfortable in an environment of ambiguity, where decisions need to be made quickly.
• Self\xe2\x80\x90starter that can work independently and show initiative to solve problems in new ways, but communicates and pitches to Management for campaigns.
• Attention to detail is a must.
• Be results\xe2\x80\x90oriented and demonstrate strategic instincts.
• Proficiency in Microsoft Office applications; Knowledge of Photoshop, InDesign and/or Illustrator a plus.

Physical Requirements

• Ability to sit, stand and utilize a computer for extended periods of time
• Communicate via phone and email with a variety of individuals
• Ability to bend at the waist, reach overhead and lift up to 40 lbs. with or without accommodation
• Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
• Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice)

What We Offer:

• Competitive compensation
• A robust package of healthcare benefits; 401(k) retirement
• Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
• The opportunity to work with a variety of passionate individuals, committed to innovating exceptional sports and entertainment opportunities in our hometown
• An inclusive culture which values diversity of background and a passion to improve our SSE\xe2\x80\x99s commitment to change with impact on our community and industry
• Potential for flexible scheduling and telework opportunities

This position is not eligible for U.S. work authorization sponsorship.

Salary:
The salary for this role will be $65,000 a year

Our Commitment to Diversity, Inclusion & Belonging


Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications \xe2\x80\x93 in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.


Equal Opportunity Employer


Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans\xe2\x80\x99 status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.


Notice to Recruiters and Agencies


SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE\xe2\x80\x99s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.