Job Description

Overview:
Hanover Research - Content Marketing Writer
Arlington, VA
Remote Opportunity


Hanover Research is seeking a Content Marketing Writer to write, curate, and measure content marketing and thought-leadership assets that demonstrate the company\xe2\x80\x99s expertise and educate readers on meaningful K\xe2\x80\x9312 and higher education topics. Under the supervision of the Senior Content Marketing Manager, this position partners closely with a cross-functional team from marketing, sales, research, and account management to foster inbound traffic, engagement, and leads. Responsibilities:

• Develop, draft, update, and finalize a range of education-focused content marketing pieces that generate awareness, consideration, and purchase, including:
  • Blog posts
  • Case studies
  • Downloadable guides, toolkits, eBooks, and infographics
  • Email and web copy
• Project manage content marketing tasks and timelines
• Track, measure, and share content marketing performance data, using tools such as Google Analytics and HubSpot
• Assist with the creation and maintenance of Hanover\xe2\x80\x99s annual content marketing calendar
• Assist with the creation of other collateral or presentation materials as needed

Qualifications:
You might be the right candidate if you possess

• Excellent verbal and written communication skills
• A proven ability to generate compelling content for a deeply informed audience, translating complex concepts into concise deliverables that move people to act
• Strong analytical and problem-solving skills, with significant attention to detail
• Robust project management skills with an ability to multi-task and meet firm delivery deadlines
• An enthusiasm for tracking, analyzing, and communicating metrics tied to marketing performance
• Familiarity with best practices for blogging, online publishing, inbound marketing, basic SEO, email marketing, or social media
• Experience as a content contributor in a collaborative team setting, working with diverse internal and external stakeholders
• A positive attitude, the ability to embrace feedback, and a continuous-improvement mindset

It\xe2\x80\x99s even better if you have experience with any of the following

• Writing about or working in the K\xe2\x80\x9312 or higher education sectors
• Proofreading and following writing style guidelines
• Microsoft Office and Adobe Acrobat
• Google Analytics
• Project management software such as Monday
• Content management systems (CMS) such as WordPress
• Marketing automation software such as HubSpot
• SEO tools such as SEMrush

Minimum Education Required
A Bachelor\xe2\x80\x99s degree from an accredited institution in marketing, PR, communications, journalism, English, creative writing, technical writing, or related fields.


Minimum Experience
2 years of experience in a content creation role, preferably in an education or research organization.


Location
Office is located in Arlington, Virginia
Remote option available #LI-Remote #Remote


Benefits

• Starting at 18+ days Paid Time Off
• 14 paid holidays including Martin Luther King Jr. Day, Juneteenth, and Indigenous People\xe2\x80\x99s Day, and personal holidays
• 401(K) employer matching program
• Comprehensive health and dental benefits package
• Health and wellness packages with discounts to local gym
• Annual company-wide day of service and monthly events partnering with local organizations such as KidPower, Martha\xe2\x80\x99s Kitchen, DC SPCA
• Community service opportunities
• Unlimited snacks and beverages (when in the office)

Compensation
Hanover Research strives to create compensation and benefits programs that are competitive, equitable and fair. The compensation range for this role at the company is $60,000 - $70,000. Please note that the base salary offered is contingent on the candidate\xe2\x80\x99s job-related knowledge, skills, and experience. Our base pay range is determined by the role and the market.


Hanover believes in supporting our team\xe2\x80\x99s overall well-being now and in the future. We provide retirement benefits and 401K matching to help you plan ahead, wellness benefits to keep you healthy, medical coverage to lift you up if you or your dependents get sick, and paid time away to rejuvenate. You can learn more about our benefits on our Hanover Research Careers page or please talk to your Recruiter to learn more.


About Hanover Research
Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association from 2015 to 2021. To learn more about Hanover Research, visit www.hanoverresearch.com


Hanover Values

• Business Building \xe2\x80\x93 We build our business quickly and intelligently and we help our clients do the same
• Thought Leadership and Innovation \xe2\x80\x93 We strive constantly to deliver better information in a better way
• Service \xe2\x80\x93 To our clients and our community, service is our guiding principle
• Leadership and Mentorship \xe2\x80\x93 Our talent is our greatest asset, and we hope to help our people be their best

• Firm Citizenship \xe2\x80\x93 We are optimists who believe there are endless possibilities for our company and ourselves

How to Apply
If you are interested in the prospect of working for a dynamic, fast-growing company, we encourage you to submit your resume and any other supporting materials.


Hanover strives to be accessible to all users and job seekers. If you are a qualified individual with a disability and need assistance in accessing our website or completing a job application, please contact Hanover Research at 202-559-0050 or via email peoplesupport@hanoverresearch.com All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.


Hanover Research is an Equal Opportunity Employer, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, compensation, training, promotion, transfer, leaves of absence, and termination.