Job Description

Requisition ID: 117232
Sponsorship Available: No
Relocation Assistance Available: Yes Goodyear. More Driven.
Title: Brand Manager, Mickey Thompson Department: Marketing Responsible to: General Manager, Mickey Thompson Marketing
Job Summary This position is located in Stow, Ohio for Mickey Thompson Tires & Wheels
Leads all brand marketing strategy including managing all external communication and marketing partnerships, driving deep understanding of consumer segmentation, and working cross-functionally to develop and execute go-to-market strategies. Develops and executes creative development, media strategy, event and sponsorship activation, and digital media strategy. This position will eventually manage a direct report and will be responsible for managing several marketing and PR agencies to ensure seamless campaign execution and consistent consumer facing communication.
Specific Duties and Responsibilities

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  Accountable for the development of marketing strategies and initiative plans based on how consumers make decisions and serving consumer needs to identify growth opportunities across all elements of the marketing mix including online and offline advertising, public relations, consumer promotions, events, and educational tools.

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  Facilitating the coordination of all marketing aspects from strategic development through execution and measurement of integrated marketing/promotion plans.

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  Collaborate across internal functional teams and external agencies to lead and oversee the development and execution of marketing plans that ensure consistent brand experience throughout the consumer journey.

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  Collaborate across internal functional teams and external agencies to lead and oversee the development and execution of marketing plans that ensure consistent brand experience throughout the consumer journey.

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  Set objectives and KPIs for the annual business planning process, including identification of consumer and market opportunities, assessment, and development of strategies and tactics.

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  Creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence.

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  Travels to consumer events, motorsports events and tradeshows to ensure through understanding of consumer needs and ensure proper event activation.

Key Results:

• Cross functional multi-channel campaign development and execution
• Digital and social media content creation, distribution plan, and execution
• Brand partnerships and sponsorship oversight, engagement, and activation
• Annual planning and budget management
• Own Brand visual identity and standards
• Creates strategy and activation plan for events, coordinating execution with the motorsports group
• Travels to consumer events, motorsports events and tradeshows to ensure thorough understanding of consumer needs and ensure proper event activation
• Oversight of multiple agencies and 1 direct report

Education and Experience:

• Bachelors degree in business, marketing or related field
• Minimum of 5 years of relevant marketing/product management experience
• Experience in performance aftermarket marketing role
• Must have experience leading the execution of marketing plans, managing budgets, and managing agency relationships
• Prior experience managing others or leading a team is preferred

Interpersonal, Problem Solving, or other Skills and Abilities:

• Knowledge of creative/advertising programs and MS Office products required
• Experience with various social media platforms and digital marketing tactics
• Excellent verbal & written communications, organizational, presentation, and negotiation skills
• Driven and passionate about marketing strategy and performance measurement
• Enthusiastic, curious, collaborative, team-player, relationship builder
• Agile and a master of detail

Goodyear is one of the world\xe2\x80\x99s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate. Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual\'s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.
Click here for more information about Equal Employment Opportunity laws, and here for additional supplementary information.