Job Description

WHAT YOU\xe2\x80\x99LL DO At Seakeeper, marketing isn\xe2\x80\x99t an afterthought but a strategic player in what we do and how we do it. As our Brand & Communications Manager, you\xe2\x80\x99ll have the opportunity to put your mark on one of the most recognizable brands in the marine industry by crafting how the world views an industry-changing technology. You\xe2\x80\x99ll act as central command of the global Seakeeper brand by:

• Developing the global strategy and executing public relations plans for endemic (marine industry) and non-endemic (technology, regional, etc.) outlets
• Acting as the point of contact for all media inquiries, speaking on behalf of the global brand, and managing external communications as a whole
• Developing the strategy and overseeing the execution of Seakeeper\xe2\x80\x99s visual content creation and graphic design, copywriting, and partner support
• Developing the strategy for Seakeeper\xe2\x80\x99s digital advertising, social media, and email marketing and working with the Digital Marketing Manager to execute campaigns
• Working with the Event Manager and Sales Team to ensure Seakeeper is on-brand and represented appropriately at all events (boat shows, fishing tournaments, dealer events, etc.)
• Managing the Partner co-op marketing program, communicating with partners, and assisting in their marketing and communications efforts to align with Seakeeper\xe2\x80\x99s branding
• Creating and managing the brand and communication budget
• Hiring, managing, mentoring, and developing a team of multidisciplined marketers, defining priorities, equilibrating workloads, and ensuring alignment of the team to the business
• Collaborating closely with the Sales Team and other departments throughout the company to support not only our external brand efforts but also our internal brand as needed
• Managing third-party partners, including, but not limited to, design agencies, printers, and translators
• Protecting and continuing to grow the Seakeeper brand, as well as commanding adherence to brand standards
• Remaining up to date on marketing trends and offering new ideas that bring value to the global brand

WHAT YOU NEED TO SUCCEED Do you have a positive attitude, an eagerness to learn, and the ability to hustle in a fast-paced environment? Then Seakeeper is the place for you! Here are a few other things you\xe2\x80\x99ll need to succeed.
MUST-HAVES

• The ideal candidate has broad experience across marketing, with a minimum of 5 years of overall marketing experience, and a minimum of 3 years in the following areas:
  • Playing a leadership role within a marketing/communications team
  • Public/media relations for an agency or brand
  • B2B and B2C communications
  • Experience with the creation and execution of a wide array of marketing mediums with some experience in visual content, copy, public relations, events & sponsorships, social media, website, email marketing, merchandise, partner support, and advertising
  • Project management in a fast-paced environment
  • Creative agency management
• Bachelor\xe2\x80\x99s degree in public relations, marketing, communications, or a related field
• Superb writing abilities with an understanding of AP Style and a strong attention to detail
• Able to simplify complex technology for different mediums and different audiences
• A belief that consistency is key to building a strong brand and be able to effectively enforce the brand guidelines without ostracizing those working with the brand
• A team player open to collaboration\xe2\x80\x93 you bring good ideas to the table, but can also recognize them from others
• Advanced project management skills
• Be self-motivated with unquestionable integrity and have superior time management, multitasking, organizational and prioritization skills
• Be a self-sufficient problem solver who takes pride in their work

NICE-TO-HAVES

• Experience in the marine industry and/or an interest in boating
• Experience in managing a global brand with B2B and B2C customers

MORE DETAILS YOU\xe2\x80\x99LL WANT TO KNOW

• Our ideal candidate will be located within a commutable distance of our Leesport, PA facility and be able to work a hybrid schedule of remote and onsite work
• You can expect travel to be up to 20%, largely to industry events and team gatherings, both nationally and internationally
• You\xe2\x80\x99ll report to the Director of Marketing

YOUR TEAM Our Marketing department is a small, passionate group of individuals with widespread skills. We all wear many hats and work together to accomplish a range of responsibilities. While we are the voice of the brand publicly, we also support teams across the company, including Sales, Service, Engineering, and HR/Talent. Our team has an entrepreneurial, can-do attitude that\xe2\x80\x99s willing to tackle new challenges and reach outside our comfort zone to better ourselves, our brand, and the teams we support. We\xe2\x80\x99re looking for a versatile team player who wants to learn and grow within Seakeeper, finding their own niche to command ownership within the department.
WHY YOU\xe2\x80\x99LL LOVE IT HERE It\xe2\x80\x99s true that we make extraordinary products, but our favorite part about Seakeeper is our people! We believe in participative leadership. That means you have the freedom to make a difference and contribute to the larger goal, regardless of your position. Great ideas can strike at any moment, and when you have one, you\xe2\x80\x99re empowered to speak up!
We are constantly pushing (or crushing) boundaries. Stagnant or bored are about as opposite from Seakeeper as you can get! We move quick and if there is something that can be improved upon, we jump on it.
WHO WE ARE 71% of our Earth is covered by water and we want everyone to make the most of it. That\xe2\x80\x99s why we are committed to creating products that transform the boating experience with an organization that employees want to work for, customers want to buy from, and vendors want to partner with. Our gyro stabilizers eliminate boat roll and create a land-like experience on the water. We defy gravity and completely change the way people spend time on the water.
We started the company 12 years ago, and now 50% of the boats built annually in our core market are Seakeeper equipped. With our recent introduction of smaller units that are ideal for boats as small as 23 feet, there is a long road of growth ahead!
Ready for a new challenge in a fast-paced environment? Want to help us disrupt an industry? Come on and apply, we are ready for you!
Sign-up to receive email updates about Seakeeper\xe2\x80\x99s current open job opportunities: www.seakeeper.com/job-sign-up