Job Description

Initiative unlocks business growth for the world\'s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand\'s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it\'s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Overview

As Associate Director, Content and Sponsorships, you are situated within the development of sponsorships, branded content, and experiences, ideating and leveraging the best-in-class media community. This role is focused on T-Mobile to deliver groundbreaking work that is culturally relevant to break through the clutter in a competitive category.

We are seeking an individual who has related experience in the space to deliver ideas in our fast-paced agency environment, but also has the diligence and attention to detail to ensure the ideas are executed with precision and meet the needs of T-Mobile. This role will report to the Group Director, with support below, and access to agency resources and other crafts to ensure alignment with T-Mobile\'s strategies and objectives.

Responsibilities

• Relentlessly seeks, shares, and adopts ideas to ensure T-Mobile has a competitive advantage in the marketplace
• Makes the complex simple - through brainstorms, workshops, and educational summits, you empower others to learn and action your lessons
• Ideate and lead the creation of branded content and sponsorships, in partnership with media partners, identify and develop partnerships, from concept to execution.
• Define content marketing strategies and plans across multiple channels (Instagram, FB, YouTube, Snapchat, publisher partners, digital, experiential, press/PR, B2B, and other channels) alongside internal and external partners
• Ability to balance the creative concepts with the logistically feasible and operationally sound
• Significant client interaction with brands and media partners
• Work directly with the internal teams and respective creative and agency partners for T-Mobile
• Understand the goals and objectives of T-Mobile and their respective lines of business; develop learnings and insight on T-Mobile\'s objectives to effectively develop ideas and execution
• Build and develop industry relationships that put T-Mobile in the best position to succeed.
• Development of measurement plans to track success with T-Mobile\'s partnerships to ensure the ideas are making a business impact and delivering on the client\'s KPIs and objectives.
• Understanding how to evaluate, validate and negotiate media packages within sponsorships and determine if these assets and deal points satisfy T Mobile\'s objectives.

Required Skills and Experience

• Experience in integrated planning/buying role in agency, media, publisher, or communications discipline (digital, content)
• Experience with sponsorships, content/experiential marketing, event strategy and/or live customer engagement
• Excellent written, verbal communication and presentation skills
• Ability to delegate and oversee direct reports

Desired Skills and Experience

• Minimum of 4+ years relevant experience, with 2+ years of experience in managing or developing staff
• A culture watcher - passion for culture and its infusion into the consumer brand ecosystem (i.e. Sports, Entertainment, eSports)
• Self-starter with the confidence and ability to tackle new initiatives
• Demonstrated ability to effectively develop engaging activation ideas to achieve client goals
• Ability to ensure consistency and best practices across all projects
• Proven ability to develop and maintain professional relationships with clients, colleagues, and media partners
• A natural relationship-builder and communicator

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are - your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you\'d be a great addition to the team but don\'t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee\'s/applicant\'s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world\'s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Salary Range

$100,000\xe2\x80\x94$120,000 USD Apply NowCancel

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