Associate Director, Addressable Activation

New York, NY, United States

Job Description







General information



Agency: Matterkind Function: Addressable Strategy Seniority Level: Sr Manager Employment Type: Full-Time Location: New York, United States Job Ref#: 16874



Description & Requirements




Position Summary
The Addressable Activation department serve as Matterkind\xe2\x80\x99s hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate Director is accountable for the performance & pacing of all campaigns within their assigned brands and ensures that departmental standards & process are properly understood and implemented. They act as a point of escalation and are a source of advanced knowledge for complex setup, optimization, and platform nuances. Successful applicants must have a deep expertise across a variety of client KPIs and buying platforms. Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. A history of team management/mentorship and a comfort with internal/external-facing communication are a must!
  • Has accountability for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing
  • Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team
  • Adapts account plans and priorities to address resource and operational challenges
  • Decisions and problem solving are guided by policies, procedures and account plan
  • rovides technical guidance to employees, colleagues and/or clients
  • Collaborates with partners/colleagues across functions and/or centers of excellence


Key Responsibilities
Customer/Client Management: Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager
Vendor Relationship Management: Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection
Discipline\xe2\x80\x93Specific Tasks: Ensures departmental standards and process are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFI\xe2\x80\x99s and demos
Platform Reporting: Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting
Solutions Innovation: Develops long-term solutions for clients including custom data management solutions and data solutions

Desired Skills & Experience
Competencies / Technical Skills

Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Advanced)
Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally
(Advanced)
Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) (Intermediate)
Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Advanced)
Digital Media Systems and Tools: Knowledge of technology or measurement ad tech solutions, including platforms (Intermediate/Advanced)
Data Analysis: (Intermediate)
Collaboration: (Intermediate/Advanced)
Project / Account Management (Advanced)
Communication: (Advanced)

Competency/Technical Skill Proficiency Levels
Intermediate: Applies a solid foundation to varying situations
Advanced: Applies advanced knowledge and perceives deviations from the normal pattern

#LI-VR1
Better Together

We embrace diversity and our responsibility to maintain an inclusive environment is core to our culture and values \xe2\x80\x93 truth, togetherness, and trailblazing. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.


We embrace people that come from all backgrounds and work in different ways, and as we recruit, we are dedicated to looking beyond what a resume can show. If you think you\xe2\x80\x99d be a great addition to Kinesso, but don\xe2\x80\x99t have the exact experience or skills, we encourage you to apply and share your unique background with us. You may be just the right candidate for this or other roles across Kinesso.
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive unlimited time off days and company-wide Wellness Weeks and Kind Days.


We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.



The pay range for this position is $110,000 to $165,600. Where an employee or prospective employee is paid within this range will depend on, among other factors; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee\xe2\x80\x99s/applicant\xe2\x80\x99s skill set, level of experience, and qualifications.
Minimum Salary 110,000
Maximum Salary 165,600
Employment Transparency

It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email accommodation@mbww.com.
LinkedIn Recruiter Tag #LI-VR1



About Us




At Kinesso, we believe in the power of connection \xe2\x80\x93 connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind\xe2\x80\x99s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.

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Job Detail

  • Job Id
    JD4274914
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    New York, NY, United States
  • Education
    Not mentioned