Advertising Technology Specialist Location: Remote, USA
Company: Partner Solutions- Product & Platforms Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it\xe2\x80\x99s in our differences that we empower the way the world learns.
About the Role: The Partner Solutions team within Wiley Research seeks a curious and driven specialist in Advertising Technology to join our product & platforms team. You will manage and oversee the integration, implementation, management, and optimization of Wiley Partner Solutions Ad Tech Stack across the product portfolio. You will be required to understand the needs of publishers, partners, and corporates and to work closely with the product managers to deliver on these needs to help shape the future of our advertising capabilities across our publishing platforms. You will analyze the performance of our advertising capabilities and collaborate with strategic marketing and advertising leaders to identify technology, process, and workflow improvements for Ad Tech and Ad Operations. The result will be to improve the targeting capabilities and user engagement with advertising opportunities within publisher websites built on Literatum, WordPress, Drupal, and to optimize performance in an ever-changing ecosystem. Previous experience with ad servers, CDP\xe2\x80\x99s, DMP\xe2\x80\x99s, and CRM\xe2\x80\x99s is necessary. Previous experience with publishing platforms and programmatic advertising is preferable
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