Job Description

Vice President of Marketing

Bellwether Community Credit Union

- Manchester, NH (Hybrid)

Full-Time | Senior Leadership | Exempt

Are you a strategic marketing leader ready to make an impact at a fast-growing, community-focused financial institution? Bellwether Community Credit Union is seeking an experienced and visionary

Vice President of Marketing

to lead our marketing strategy, drive member growth, and strengthen our brand across all channels.

About the Role

As VP of Marketing, you'll be responsible for developing and implementing integrated marketing strategies that grow our membership, enhance member engagement, and position Bellwether as a leader in financial services. You'll oversee brand development, communications, product marketing, digital strategy, and public relations--while managing a talented team that shares your passion for creativity, innovation, and measurable results.

What You'll Do

Develop and execute strategic and tactical marketing plans aligned with corporate objectives. Lead brand strategy and champion consistent, values-driven messaging across all channels. Manage multi-channel marketing campaigns that drive awareness, leads, and growth. Oversee digital marketing, online account opening, website optimization, SEO/SEM, and social media strategy. Leverage AI tools and marketing automation platforms to optimize campaigns, personalize member engagement, and improve operational efficiency. Collaborate with business unit leaders to support consumer lending, deposit growth, mortgage, and business services marketing. Measure marketing ROI, analyze performance metrics, and refine strategies for continuous improvement. Manage relationships with media and third-party vendors, ensuring cost-effective, high-quality results. Serve as a key member of the leadership team, contributing to product development, innovation, and member experience initiatives.

What We're Looking For

Bachelor's degree in Marketing, Advertising, Communications, or a related field (Master's preferred). Minimum 5 years of senior marketing leadership experience, ideally within banking, credit unions, or financial services. Proven track record of building strong brands and executing successful digital and traditional marketing campaigns. Exceptional communication, collaboration, and leadership skills. Strong analytical ability, project management expertise, and results-oriented mindset. Proficiency in digital marketing platforms, SEO, PPC, and social media management.

Why Bellwether?

At Bellwether, we believe in the power of community. We're committed to innovation, collaboration, and helping our members--and our employees--achieve their goals. Join a values-driven organization where your expertise will shape the future of how we serve our members.

Compensation:

Competitive salary commensurate with experience, plus a comprehensive benefits package.