Job Description

AT&T is searching for a Sr. Marketing Technology Manager to join its growing Marketing Technology team. Marketing Technology is responsible for enabling and consulting on targeted marketing efforts across the AT&T portfolio of products. This position is responsible for using knowledge of data and marketing tools to work with our marketing clients to understand and consult their campaign strategy, advising on campaign development, creating, and segmenting the audiences for their campaigns, and ensuring the needs of the business are met. The ideal candidate will be a creative problem solver, an active listener, and will ask pointed questions to ensure alignment on requirements. Responsibilities include but are not limited to:

• Adeptly facilitate meetings to capture requirements.
• Provide recommendations and valuable insights to clients to assist with the design and development of the targeted marketing request and campaigns.
• Create use cases and test scenarios as needed to communicate the approach and validate the solution.
• Develop functional specifications and system design specifications in conjunction with marketing, legal and other consultative roles.
• Advanced SQL coding skills, to understand campaign GUI back-end processing & for troubleshooting.
• Perform quality checks on other team member\xe2\x80\x99s campaign with 100% accuracy.
• Independently manage campaigns from inception to implementation.

Qualifications

• Ability to write SQL queries in a large database environment.
• Must be a strong SQL Coder with Data Mining Skills (Understands complex coding processes, i.e. joins-inner & outer, aggregating data, building temp tables, formatting data, and import & export processes)
• Experience in List Management or lead generation: can work well with business clients to gather requirements and successfully translate requirements into code.
• Ability to work independently and within teams with a focus on detail and can work on several projects at the same time.
• Ability to think outside of the box and excel in problem solving.
• Experience working in Salesforce Marketing Cloud and/or Unica.
• Prefer experience with Palantir.
• Bachelor\xe2\x80\x99s Degree/Equivalent, or 3-5 years related experience.

Desired Skills:

• Salesforce Marketing Cloud: journey building, audience segmentation, email/SMS Studio
• IBM Unica Campaign Management
• 2+ years\xe2\x80\x99 experience in campaign targeting tools.
• Oracle SQL, Microsoft Power BI, Tableau, Palantir
• At least one-year experience in Marketing campaign management or list generation.
• Ability and drive to do data research on questions without receiving specific directions.
• Background in CRM or direct marketing, with a strong aptitude for project management.
• Demonstrated strong analytic and fact-based decision-making skills, especially as related to CRM campaign design.
• Possess outstanding computer skills and be proficient using Microsoft Office products including Outlook, Word, PowerPoint and Excel

Our Senior Marketing Technology Managers earn between $84,900 - $169,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected.
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone