Sr Analyst Marketing Tech Orchestration

Mooresville, NC, United States

Job Description


Department

LWS_USA_Customer Insights



Lead discovery sessions with cross functional business teams to identify technology needs and gaps. Condense feedback into key themes and use case needs.

Working with cross functional partners, define business case for roadmap items & intakes for Retail Media (LORMN), Personalization, Media, or Promotion businesses.

With guidance from Sr. Manager, clearly articulate vision for short, mid, and long term business needs for technology and product partners and define solution requirements.

Communicate business requirements effectively to Marketing leadership and multi-functional partners to help drive an impactful product roadmap.

Evaluate third party MarTech vendors and determine value of proposed partnerships to Lowe\'s marketing. Understand current technological capabilities/dependencies, existing roadmap & workflow items, proposed vendor capabilities, and incremental value of 3P partnerships to Lowe\'s.

After defining the roadmap, work with product managers & business teams to ensure timely delivery of all product asks. Communicate status to key internal stakeholders and develop contingency plans for delays/risks.

Work collaboratively with power users of tools to understand pain points, limitations, and dependencies of current products & tools.

Possess ability to work tactically in tools and product details while maintaining strategic vision of organizational initiatives. Exercise ability to both prioritize and deprioritize business asks by having intimate knowledge of broader technology landscape, resources, and impact.

Provide competitive analysis and demonstrate industry knowledge to ensure best in class product capabilities.

Effective project management, communication (written & oral), presentation, and problem solving skills.

Required Qualifications:

  • Bachelor\'s Degree in Business, Marketing, IT, or related field
  • 3 years\' experience in Omnichannel marketing, Retail Media, advertising, or ecommerce
  • Technical aptitude and agility to learn complex systems and web-based platforms
  • Experience working with APIs, data feeds
  • Experience in marketing tech platforms
  • Well-developed and professional presentation and communication skills
Preferred Qualifications:
  • Ability to maintain composure and productivity in a dynamic environment
  • Ability to approach problems systematically, researching all alternatives and making appropriate recommendations
  • Proven track record of taking ownership and driving results: self-starter and self-directed
About Lowe\'s

Lowe\'s Companies, Inc. (NYSE: LOW) is a FORTUNE\xc2\xae 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe\'s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe\'s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Employment Type I

Regular

Line of Business

Corporate

Job Category

Marketing

Employment Type II

Full time

Luci Job

No

Job Classification

In-Office

Lowe\'s

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Job Detail

  • Job Id
    JD4292150
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mooresville, NC, United States
  • Education
    Not mentioned