Job Description

The Souvenir Program Liaison serves as the primary connection between the Souvenir Manager, Sales Director, and the field merchandising team. This role is responsible for proactively managing souvenir models, supporting execution in stores, identifying growth opportunities, and ensuring clear, consistent communication across stakeholders. The position works closely with individual field reps, mentors, and area managers to place the right souvenir products in the right locations to drive sales and enhance customer experience.

Key Responsibilities

Souvenir Model & Program Management

Systematically and proactively update souvenir models at the direction of the Sales Director; transition to independent updates once fully trained on processes. Partner with store representatives to ensure accurate execution of model changes, including: + Addition of new merchandise
+ Disposition of discontinued SKUs
+ Fixture placement and updates to planograms (POGs) as the souvenir department evolves
Coordinate with mentor/manager team to ensure field reps have the guidance and support needed to execute changes effectively.

Field Team Coordination & Support

Serve as a liaison between the Souvenir Manager and field team to communicate new souvenir programs, launches, and expectations. Follow up with field reps to confirm placement and execution of new souvenir items in stores. Identify field reps with interest or aptitude in souvenirs who may assist with execution or mentor other reps.

Merchandise & Growth Opportunities

Identify locations where unique or customized souvenir items (e.g., challenge coins, plush, keychains) are appropriate based on store profile and customer demand. Proactively recommend opportunities to expand or enhance souvenir assortments to drive incremental sales.

Communication & Reporting

Collaborate with the Sales Director's Administrative Assistant and the SBT Resource Manager to: + Update the souvenir survey to ensure accuracy and relevance
+ Ensure key souvenir initiatives and updates are communicated to the field team via monthly newsletters or other internal publications
+ Maintain clear, consistent communication across departments to ensure alignment and timely execution.

Additional Duties

* Support additional projects and responsibilities as assigned by the Sales Director.