Job Description

Job Summary

We are seeking a creative and results-driven Social Media Specialist to join our dynamic team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. The ideal candidate will have a strong understanding of social media marketing, content creation, and digital analytics, along with a passion for storytelling through various formats.

Duties

Develop and execute social media marketing strategies across multiple platforms including Facebook, Instagram, TikTok, and LinkedIn. Create engaging content that aligns with brand messaging and resonates with target audiences. Monitor social media channels for trends and insights through social listening to inform future campaigns. Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite including Photoshop and Illustrator. Manage relationships with influencers and other stakeholders to enhance brand partnerships. Analyze web analytics using Google Analytics to measure the effectiveness of campaigns and adjust strategies accordingly. Stay updated on industry trends in digital marketing, e-commerce, and public relations to ensure innovative approaches in all initiatives. Edit videos and photographs for use across various social media platforms.

Skills

Proficiency in social media management tools such as Hootsuite and Buffer. . Experience in graphic design with Adobe Creative Suite (Photoshop, Illustrator) is highly desirable. Excellent content creation skills with a focus on storytelling that engages audiences. Familiarity with Facebook Advertising and other paid social media strategies. Strong proofreading skills with attention to detail in all written communications. Knowledge of branding principles and relationship management techniques. Ability to analyze data from Google Analytics to drive strategic decisions. Experience in photography and video editing is a plus. Join us as we elevate our brand's online presence through innovative social media strategies!
Job Types: Full-time, Part-time

Pay: $17.00 - $21.00 per hour

Expected hours: 25 - 40 per week

Benefits:

Paid time off
Work Location: In person