Job Description

Description :

Your mission if you choose to accept it\xe2\x80\xa6

Is to join forces with the finest team of marketing magic makers, supporting departmental goals through a variety of tasks including digital creative content gathering, organization, and dissemination, as well as contributing to the creation of engaging content for social media and email marketing campaigns, building web pages, updating online content, and generally processing digital assets.

WHO WE ARE:

We are creators of a magical event called Enchant Christmas. We have hosted over three million guests over the past 5 years and have experienced significant growth. While Christmas is a big part of what we do, it is only the beginning of where we intend to go.

Introduction: The Social Media Manager for Enchant Christmas will be a key player on the marketing team, responsible for driving a best in class customer experience by: 1) defining and executing the organic social media strategy across platforms including Facebook, Instagram, and TikTok; 2) sourcing and building engaging content that drives awareness and traffic to our website and builds brand affinity; 3) developing a robust follower growth strategy; and 4) increasing customer engagement through content testing and data-driven targeting

RESPONSIBILITIES

The social media manager will be responsible for the following:

• Developing the Enchant Christmas social media strategy as it relates to messaging, engagement, and content performance, considerate of Enchant\xe2\x80\x99s key audience personas.
• Have an eye for compelling content, an aptitude for experimentation and data analysis, and a passion for social media.
• Oversee organic social for Enchant year-round, from strategy through execution, writing, planning, and scheduling content across social media touchpoints.
• Collaborate with marketing team members or external partners, leveraging Enchant social media channels.
• Manage all direct fan/community communication, overseeing seasonal support social media engagement team members during the peak event season.
• Regularly respond to posts from the community in real-time and pose questions to elicit further engagement and sharing.
• Identify opportunities to share UGC from customers, influencers, and brand ambassadors across all platforms through social listening.
• Work closely with PR & Partnerships Manager to execute and identify organic influencer and brand ambassador opportunities.
• Identify relevant social and industry trends for in-the-moment content creation opportunities.
• Create cutting edge content pieces across social media channels - includes some design layout creation
• Ability to hire, manage, and work with external content creators to create original Enchant content
• Work with key social media and digital platforms including - but not limited to - Facebook, Instagram, Threads, TikTok, Pinterest, Spotify, and YouTube.
• Ensure Enchant has a consistent voice and presence across various social media accounts, owning the methodology for each channel and be there for its community.
• Track performance of social media campaigns, content, and overall health of Enchant\xe2\x80\x99s social platforms and channels with regular reporting to leadership that speaks to how Enchant will evolve its content strategy over time
• Consider how Enchant digital marketing channels work together to raise key social media platform profile.
• Act as the link between Enchant\xe2\x80\x99s organic social media work and the external Digital Advertising buyer to ensure a seamless sync, maximizing organic content work.
• Collaborate with Digital Marketing team on boosting of content to key audiences and personas.

WHAT YOU BRING TO THE TEAM:

• BA/BS required.
• 3+ years of experience in Marketing roles, at least 1 year specifically focused on social media.
• Experience using customer data/insights to inform campaign strategy and planning.
• Excellent verbal and written communication skills in the English language
• Experience writing customer-facing content that is on-brand, relevant, and tailored to online customers.
• Strong organizational skills, and the ability to manage multiple social platforms simultaneously.
• Experience with Adobe, Canva, video editing apps like Capcut, and/or motion graphics
• Experience with social media management and project management tools.
• Experience with building a social community and owning community management.

Are you ready to join our team of magic makers? Apply today. We\xe2\x80\x99re excited to meet you.

Enchant is an equal opportunity employer. We welcome members of all backgrounds and perspectives to apply. We\xe2\x80\x99re committed to continually developing and upholding an inclusive and diverse environment where every voice, perspective, and idea is heard. We embrace differences and know that our diverse team is our strength and what drives our innovation. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States, Enchant is an E-Verify participant.

Enchant