Job Description

Are you ready to take the reins of a blossoming community of social media platforms for multiple culinary apparel brand\'s. Chef Works, the global leader in hospitality apparel, is looking for someone to facilitate, ideate and curate the next generation of our social media platforms. With a community of over 600k subscribers strong, across multiple channels, we are looking for someone who can make an immediate impact with our followers. A creative soul who doesn\'t let anything stand in their way to making impactful and engaging content. If you are a social media champion, who is on top of the ever-changing landscape of the digital world and who is ready to get cooking, then let\'s start the conversation, and engage.

Our Hybrid Work Program: To create vibrancy and foster collaboration, while providing for hours spent working from home, we have implemented a hybrid work schedule. We work from the office in Poway on Monday, Tuesday and Thursday and every other Wednesday. Fridays and the other Wednesday are spent working from home. Team members can always work more hours in the office, if they choose.

Overall:

The Content & Social Media Manager \xe2\x80\x93 will strategically grow, improve visibility, and drive community through social media channels. This position will engage in various forms of content creation across all social channels including but not limited to Instagram, Facebook, LinkedIn, and TikTok. You will be responsible for coordinating a cohesive content calendar, content creation, and building a community across all social channels. The Social Media Manager will also play a vital role for our sponsored event lineups. They will work closely with account executives and key stakeholders to ensure that contractual obligations are met on both sides. They will coordinate media access with events and participating chefs, and have keen eye for new and exciting creative content opportunities. The Content & Social Media Manager will work closely with other creative departments including graphic designers, video production crews and third-party contractors. Excellent communication skills are a must, as well as coordination, organization and leadership qualities required.

Essential functions: * Grow Chef Works and associated brands base of followers and engagement within each of our social platforms.

• Oversee day to day operations of all company social media channels.
• Create strategic, organic content for social channels to be used across platforms, finding creative ways to story tell and produce engaging, on-trend concepts.
• Develop on brand copy and content for social and other platforms as necessary to cultivate our brand voice and drive engagement.
• In collaboration with the marketing department, participate in strategic social media planning, content calendars and structure, digital advertising, inbound marketing and more.
• Develop strategic and creative social content assets including copy, photography, video, design, illustration and more.
• Oversee brand awareness campaigns, scheduled posts and content within established parameters.
• Suggest and implement new social features to develop brand awareness including promotions, competitions and other.
• Maintain awareness and advise team of our competitive set in each market to inspire best practices.
• Work closely with the brand manager and Director of Marketing to help shape the brands voice through social posts, organizing campaigns, and responding to comments.
• Keep Chef Works on the forefront on emerging trends in social & digital marketing both from a strategic content perspective as well as changes in platforms, technology, usage, trends and more.
• Manage daily 1:1 engagement through social platforms with guests (comments, reviews, questions, social listening etc.)
• Manage all tactical and executional aspects of social messaging.
• Maintain relationships with team members in each of our markets to enhance content collaboration (periodic travel as necessary)
• Identify and establish relationships with social media influencers to develop a strong network.
• Create, capture, and distribute content from events on or off-site where the brand is represented.
• Respond and amplify daily opportunities with high-profile accounts, in partnership with influencers and community.
• Participate in sponsorship related events, which include aligning content calendar, creating live content, participating in events, assisting with travel logistics, and more.
• Report and interpret relevant social performance data.
• Present strategies, relevant data and kpi\'s to Director of Marketing and Executives Suite.

Minimum Qualifications:

BA/BS Marketing, Communications, Business Administration, or related degree equivalent work experience a plus.

Minimum of 2 years of experience in social media management

Experience managing verified social media accounts with minimum of 200k followers.

Ability to think strategically across multiple brands.

Ability to create content with the use of mobile devices or cameras, utilize photo editing software such as Adobe Creative Cloud and Canva to create graphics, and basic video editing.

Expert level knowledge of major social media platforms and ability to learn new platforms as they emerge.

Enthusiasm and energy to stay current on the latest social and marketing trends.

Adaptable and quick learner. Must be able to apply style guides creatively while upholding brand identity.

PI211956547

Chef Works Inc