Job Description

Department

MARKETING



Job Title: Social Media Manager
Reports to: Director, Marketing Zoos and Aquarium
Direct Reports: N/A

About Wildlife Conservation Society (WCS):
WCS stands for wildlife and wild places. As the world\'s premier wildlife conservation organization, WCS has a long track record of achieving innovative, impactful results at scale. We run field programs spanning 60 countries and the entire ocean. We build on a unique foundation: Our reach is global; we discover through best-in-class science; we protect through work on the ground with local and indigenous people; we inspire through our world-class zoos, aquarium, and education programs; and we leverage our resources through partnerships and powerful policy influence. Our more than 4,000 diverse, passionately committed team members in New York City and around the world work collectively to achieve our conservation mission.

THE ROLE
The Social Media Manager will be a member of the Marketing team dedicated to driving awareness and engagement for Wildlife Conservation Society\'s 5 Parks: Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo.

The Social Media Manager will work closely with the Director of Marketing as well as the creative team to build brand awareness, engage and strengthen relationships with social followers, educate people on our conservation work and inspire them with our larger purpose. Additionally, we want to generate revenue, both directly and indirectly, by promoting:

• ticket reservations
• membership acquisition
• products (i.e., Wild Encounters, Treetop Adventure)
• events (i.e., Holiday Lights, Boo at the Zoo) among key consumer targets

The Social Media Manager will be responsible for the overseeing the social strategy to day-to-day execution of social campaigns.

What you\'ll do:

• Lead the creative ideation and development to deliver social content for all 5 Park Social pages, each with 3 social platforms (Facebook, Twitter, Instagram).
• Must be on-site to capture content. The ideal candidate would have a background in content creation for digital with editing skills. Being able to story-tell is a must.
• Own goals and performance metrics for campaigns; monitor regularly to understand the effectiveness of the strategy and creativity, making recommendations for continuous improvement.
• Own productive strategic meetings with key members to create larger social campaigns focused on promoting special events and initiatives.
• Must be able to problem solve with positive mindset.
• Lead, develop, and launch social strategies and campaigns. Must have strong copy writing skills to write social posts.
• Coordinate with other departments and seek out content/stories. Must be good at building and maintaining relationships.
• Form relationships internally with other departments such as Guest Relations, Zoos & Aquariums, Membership, Digital & Websites and EGAD (Exhibition and Graphic Arts Department).
• Continuously ideate and innovate within the social space. Must always be up to date on the latest social trends.
• Must oversee customer service comments with response strategy in timely manner.

Qualification Requirements

What we\'re looking for:

• Bachelor\'s Degree from an accredited four-year college or university in related profession/field.
• 5+ years of experience in social media and digital marketing, ideally for a brand with passionate end users.
• Experience managing social pages (Facebook, Instagram, Twitter, YouTube) with significant follower growth is a must.
• Experience with Zoo, Aquarium, Cultural Institution or Attraction is a plus.
• Experience developing and using video is a plus.
• A track record of success building and optimizing social accounts/campaigns. Key examples will be important for candidate.
• Excellent communication and presentation skills, combined with the ability to collaborate across functions.

WCS is an equal opportunity employer dedicated to hiring and supporting a diverse workforce. We are committed to cultivating an inclusive work environment and look for future team members who share that same value. EOE/AA/M/F/Vets/Disabled

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Opportunity Type

Full-Time

Salary Range

$85,000 - $100,000

Date Posted

21-Jul-2023

Wildlife Conservation Society