Job Description

Description:

About Heatherwood

For over 75 years, Heatherwood has been dedicated to developing upscale residential rental communities, commercial properties, and luxury urban spaces. Our reputation for quality construction, innovative design, and exceptional service has made us a recognized leader in the industry. At Heatherwood, we believe our employees are our greatest asset, which is why we prioritize professional development and promote from within.


We're seeking a creative and detail-oriented

Social Media Coordinator

to join our marketing team and help showcase the lifestyle, community, and brand identity of our residential properties across Long Island and beyond. This full-time in-person role will focus on managing our Instagram and Facebook channels, with the potential to expand into TikTok and additional digital platforms. The ideal candidate will bring fresh ideas, strong visual and written storytelling skills, and a genuine interest in creating content that highlights what makes our communities special.


You'll collaborate closely with the Marketing Manager to plan, create, and publish engaging content that drives awareness, engagement, and connection with current and prospective residents.


Requirements:

Responsibilities Will Include:

Develop and maintain a social media content calendar for Instagram, Facebook, and LinkedIn as well as other platforms. Create, edit, and publish photo and video content using tools such as Canva, Adobe Creative Suite, or mobile editing apps. Write captivating, brand-aligned captions, and copy tailored to each platform. Schedule and post content consistently across all active channels. Engage daily with followers -- responding to comments, messages, and community posts in a timely and authentic way. Track key metrics (follower growth, engagement rate, reach) and prepare performance reports with recommendations for optimization. Collaborate with onsite teams to capture property highlights, events, and resident experiences. Stay current with social media trends, algorithm updates, and emerging platforms (especially TikTok), bringing new ideas to the team. This role requires schedule flexibility, including occasional evenings and weekends, to support community events and activities.

Skills and Qualifications:

1-2 years of experience in social media management, digital marketing, or content creation. Strong writing and communication skills with a flair for visual storytelling. Basic graphic design and photo/video editing skills (Canva, Adobe Creative Suite, or similar). Deep familiarity with Instagram and Facebook best practices; TikTok experience a plus. Comfort with analytics tools (Meta Insights, Google Analytics, or similar). Creative, proactive, and highly organized -- able to manage multiple projects and deadlines. Team player who thrives in a collaborative environment.

Why Work With Heatherwood?

We don't just hire employees--we invest in them. At Heatherwood, you'll get:

Competitive salary Health, dental, and vision insurance 401(k) with company match Paid time off and holidays Employee Housing Discount Employer-Paid Coverage (Life and Long-Term Disability Insurance) Employee Assistance Program Employee Referral Program * Ongoing training and internal growth opportunities