Job Description

Do you have a passion for automotive, social media and content creation? Our new Social Media Content Coordinator will be an integral member of our marketing team. He or She will lead all efforts on Facebook, Instagram, Tok-tok, Twitter, our blog, and the latest social media platforms. The only guarantee about social media is that its ever changing, our coordinator will need to be on top of the latest cultural and automotive trends, marrying the two together to form a cohesive and successful social strategy.

The position will be responsible for and carry duties in 6 categories:

Strategy

Coordination

Content Creation

Publishing

Advertising

Reporting

Strategy- You will be responsible for the overall social strategy of the above-mentioned platforms. We will be looking to you for guidance, recommendations, and performance reporting for all things social.

Coordination- coordination includes but is not limited to managing and coordinating all production, on and off-site shoots, 3rd party vendors such as marketing agencies, creative agencies, freelance videographer, and photographers.

Content Creation- this is where your creativity can shine. We have a traditional brand, but we strive to think outside the box. Content is king, as so you will be directly responsible for creating and producing most of our content. This is a very hands-on position. Photography and Videography skills are a must.

Publishing- all this great content must be published somewhere. You will be responsible for all aspects of publishing our content across all social channels. From copy writing, scheduling, optimizing, and responding to comments.

Advertising- advertising on social can be a very effective way to reach a potential customer. We would love to leverage your strategy, content, and posts into a successful social media advertising strategy to help generate brand awareness and new business. You would be responsible for adverting through each platform\xe2\x80\x99s advertising suite.

Reporting- this is possibly the most important aspect of the position. Reporting allows us the measure our success. You will be responsible for generating monthly, quarterly, and annual reports and presenting to all stakeholders.

Responsibilities:

• Create content (visual, video, text) that is optimized for social platforms. Specifically, Facebook, Instagram, Twitter and Tok-tok
• Manage content planning and organic social strategy.
• Edit and approve social posts for accuracy, audience relevance and tone.
• Photography is a must for this position. We are seeking someone who can create high-end imagery with our local locations and vehicles.
• Generate, edit, publish, and share engaging content daily.
• Maintain proficiency and knowledge in all the latest social media trends and best practices.
• Develop paid social media strategies and build out campaigns from start to finish.
• Execute paid social media optimizations based on performance and client goals and objectives.
• Track, report, and analyze performance data to communicate key takeaways and ongoing opportunities for improvement.

• Must have a valid driver\'s license.

• Passion for automobiles and all things automotive
• 2-4 years of photography experience
• 2-3 years of cinematography experience
• Proficient in Adobe Suite (Lightroom, Photoshop & Premiere)
• Love of social media
• 2-3 years of experience in a similar role
• 4-year degree from an accredited institution or relevant experience may suffice.
• Proficient use in Facebook Ads Manager
• Strong copy-writing skills that follow social best practices.
• Strong attention to detail.
• Knowledge of the social media ecosystem relevant to the Company.
• Prior experience managing and building a social following across a variety of channels and using social media to drive brand awareness.
• A portfolio of work that showcases all the components of leading high-impact social media campaigns including strategy, ideation, execution, establishing, and reporting KPIs.
• Ability to multitask and meet deadlines under pressure.
• Proficient experience in the Adobe suite
• Proficient in Microsoft Excel
• Google Analytics Certified preferred

• Medical, Dental and Vision Plan
• 401 Savings plan
• Training programs
• Employee discounts
• Paid Holidays
• Paid Time off
• Work Life balance
• Advancement opportunities
• Payroll direct deposit
• Opportunity to contribute to a flexible spending plan
• Voluntary insurance plans.

Mercedes-Benz