Manager, Social Media And Email Marketing
Los Angeles, CA 90036, United States
Job Description
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The Academy Museum of Motion Pictures furthers the understanding, celebration, and preservation of cinema through inclusive and accessible exhibitions, screenings, programs, initiatives, and collections. Welcoming visitors from Los Angeles and around the world, the Museum works in active partnership with motion picture artists and specialists, scholars, staff, and diverse communities to contextualize and challenge dominant narratives around cinema, inspiring discourse, connection, joy, and discovery. Reporting to the Vice President of Marketing and Group Sales, the Academy Museum is seeking a talented and experienced digital marketing professional to grow and maintain the Museum\'s online presence and community. You will implement strategies and produce original content to promote the Museum as well as attract new and repeat visitors. Candidates for this role should have experience defining and achieving goals that lead to higher web traffic, follower/subscriber growth, and customer engagement. You Will:
- Build and maintain content calendars, scheduling, community management, content rollout, and fan interactions for the Museum and campaigns that target specific audiences in the world of film and tourism.
- Collaborate with department leads to develop and ensure digital strategy aligns with museum best practices and strategic learnings to accomplish business goals; manage incoming requests.
- Create multi-channel campaigns for specific events, programs, and promotions in partnership with various Museum departments.
- Define the voice and tone of our brand across various social channels.
- Manage production of static and video content on social media including but not limited to toolkits, graphics, teasers, and recaps.
- Balance big-picture thinking and immediate needs to pioneer the Museum\xe2\x80\x99s digital presence.
- Conduct weekly and monthly reporting for social media, email, and web traffic; collect and translate data into actionable insights to optimize current digital content strategy.
- Develop and nurture relationships with outside vendors, digital partners and collaborators, and agencies to expand brand awareness.
- Communicate various campaign details effectively to key stakeholders and leadership at varying levels of digital media knowledge.
- Monitor social media and cultural trends to identify new opportunities for the Museum.
- Coordinate and work alongside Marketing and Communications to build integrated paid and organic media plans.
- Act as liaison between the creative department and agencies to make sure digital assets get produced, QA\xe2\x80\x99d, and trafficked in a timely manner.
- Develop and communicate new work procedures and approval processes museum-wide when new projects arise.
- Manage email database and email process which includes monthly schedule and weekly email creative.
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Job Detail
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Job IdJD4264170
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationLos Angeles, CA 90036, United States
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EducationNot mentioned