Senior Product Manager, Botox Cosmetic Professional Marketing Digital And In Office

Irvine, CA, United States

Job Description

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As a member of the BOTOX\xc2\xae Cosmetic Professional Marketing team, the Sr. Manager reports to the Director of Professional Marketing, responsible for HCP Digital Marketing Strategy, In-Office Consumer Strategy and Campaigns. The Sr. Manager will develop, direct, and execute select initiatives designed to acquire and retain new patients, meet or exceed financial targets, key brand metrics, and additional defined initiatives. Critical to the role will be exceptional leadership skills and proven marketing skills in consumer or HCP channels. This role must have demonstrated marketing and commercial acumen, experience in consumer or HCP channels, and demonstrated skillset in leading projects with the ability to anticipate and pivot quickly as driven by the needs of the business. Strong collaborative skills are required, as the role will work across numerous internal and external partners and key stakeholders. Key partners include sales leadership, consumer marketing, medical affairs, Allergan Medical Institute, Strategic Communications, professional relations, finance, Sales Training and Operations. Additionally, strong analytical and presentation skills are necessary. The ideal candidate will have a solid track-record demonstrating strong business acumen, where s/he has successfully taken ideas from inception to completion.
  • Develop marketing programs and collaborate with cross functional team members to ensure consistency and flawless launch execution across all relevant channels
  • Lead in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns
  • Lead the implementation of marketing programs from concept to execution, driving collaboration among internal and external partners
  • Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements
  • Participate in market research and integrate insights into tactical execution
  • Oversee the development and management of promotional programs and tools: Lead the team to develop promotional tactics and sales tools that support brand strategies
  • Lead in the development of annual brand planning for respective strategies and tactics, including business objectives, strategies and translation of strategies to marketing programs and campaigns to measurable outcomes
  • Collaborate with internal creative team and external creative agencies
  • Contribute towards achieving brand financial and market share goals, manage promotional budget, deliver quarterly profit targets
  • Participate in market research and integrate insights into tactical execution


AbbVie is an equal opportunity employer including disability/vets. It is AbbVie\xe2\x80\x99s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person\xe2\x80\x99s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.

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Job Detail

  • Job Id
    JD4264887
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Irvine, CA, United States
  • Education
    Not mentioned