Job Description

Introduction

The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world. With a growing global circulation (worldwide: 1,473,939; North America: 833,667) and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications.

Economist Events is focused on developing and delivering content for the \xe2\x80\x98ideas people\xe2\x80\x99 who are creating value in the global economy. Convened around subjects like finance and economics to innovation and the role of corporations in society, Economist Events delivers a mix of live & virtual events which further The Economist\xe2\x80\x99s brand vision - to lead the debate in pursuit of progress.

Currently we are seeking a Senior Marketing Manager to join our New York based Events team. The successful candidate will manage the development and execution of marketing campaigns to drive high-level audiences to our Americas events through a broad range of marketing channels.

Accountabilities

In the role you would be expected to:

Event promotion and engagement

• Develop an effective marketing strategy for each event, based on market research to include: target market, deadlines, lead generation, pricing, discounts, incentives, media and marketing partners, advertisements, emails, direct mail, PR and social media
• Achieve delegate revenue targets for each event within agreed budgets
• Create, develop and effectively execute compelling marketing campaigns using a range of channels (direct mail, web/email campaigns, advertising, telemarketing, social media)
• Manage existing supplier relationships on print, mail, design, advertising
• Negotiate and run barter agreements with external media publications, industry and professional associations
• Monitor, track and provide analysis to help measure the effectiveness of all campaigns
• Develop an effective online presence for each event and monitor traffic and trends on Omniture to inform future campaigns

PR and social media

• Execute effective PR strategies for events, working with external PR agencies and sponsors to help generate wider coverage
• Develop and implement a social media plan appropriate to the target market, promoting through Facebook, Twitter, YouTube as well as relevant blogs, forums and online communities
• Source and manage relationships with PR agencies in the Americas (press releases, pre-event coverage, press attendance)

General

• Develop and present marketing and PR plans to external clients and sponsors
• Attend at selected events to assist with PR and social media activities
• Manage ad-hoc freelancers and assist the head of events with specific projects

Experience, skills and professional attributes

To succeed in the role you must have:

• A Bachelor\xe2\x80\x99s degree
• 3-5 years relevant marketing experience (e.g. digital acquisition and/or events marketing)
• Strong campaign management skills
• Preference given to those with solid working knowledge of event products, production and logistics, and/or experience working with sales teams and clients, event organizers, AV & logistics suppliers.
• Excellent written English and proof-reading skills \xe2\x80\x93 Spanish and/or Portuguese skills would be an advantage
• Strong proficiency in Microsoft Office, experience in Salesforce, Eloqua and tracking systems such as Omniture and Google Analytics preferred
• Strong inter-personal skills
• An interest in business affairs, politics and economics

To succeed in the role you will be able to demonstrate:

• A strong understanding of customer acquisition, online marketing and new media channels.
• Experience with email deployment and back-end website editing tools
• Comfort managing customer database software and new event technology
• Contract negotiation and budget management skills
• Well-developed analytical skills
• Interested in learning and exploring new marketing methods, thinking creatively about new ways to reach audiences

• Strong organizational, project management, and time management skills.
• Ability to manage multiple projects and prioritize heavy workload and tight deadlines.
• Reliable, results orientated, a finisher and a strong attention to detail
• Proactive thinking and planning

• Excellent written and oral communication skills
• Proactive and able to effectively influence peers & senior stakeholders
• Strong collaboration skills and an understanding of department needs and objectives along with the ability to work in a fast paced environment
• Ability to fulfill flexible working hours during busy periods; ability to travel 20% of the time
• International and current affairs, technology literacy

The Economist Group