Job Description

Description

Position at EssenceMediacom

SENIOR ASSOCIATE, COMMERCE ANALYTICS

This role is designed to deliver analysis, reporting, and insights on commerce and retail activations within the omni-commerce agency team.

Overview:

GroupM Nexus Commerce is a team of highly skilled performance marketers who drive measurable business growth for iconic brands across GroupM agencies. Our Commerce capability is comprised of Strategy, Activation, Creative, and Data & Technology, working as an interconnected unit and living on the cutting edge of modern marketing. Through proprietary tools, partnerships, processes and training, GroupM Commerce delivers industry leading Commerce solutions to our clients with global scale, local nuance, and effectiveness.

The Senior Associate, Commerce Analytics is part of a team who drives delivery of insights-based analysis, reports, and optimizations for client commerce media activations. You will own the development of client analytics deliverables. You will assist in advancing the sophistication of our measurement, reporting, and insights capability.

This role will be focused on delivering and developing our analytics capability across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platform\xe2\x80\x99s ad product offerings \xe2\x80\x93 from self-serve to managed service buys. You will connect directly with the client, technology partners, and retail media networks to solve client business problems. You will be supporting the Manager, Commerce Analytics as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Job Responsibilities:

• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Draw actionable insights from varying media, client, and retail data sets: market share, digital shelf, retail search, programmatic commerce, among other sources.
• Maintain reporting dashboards in business intelligence platforms utilizing state-of-the art analytical models and visualizations.
• Work with retail, client, and technology partners to retrieve, compile, and format raw data to measure the effectiveness of our clients\xe2\x80\x99 commerce campaigns.
• Generate insightful graphics and contribute to POVs to persuasively communicate your analysis to internal stakeholders and clients.
• Suggest media, bid, budgeting, and forecast optimizations across retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Build forecasts and budgets based on historical data to inform commerce strategy and investment teams.
• Support the continued enhancement of GroupM\xe2\x80\x99s commerce analytics capabilities to a best-in-class level. Stay informed on industry trends/innovations and drive new analytics initiatives that contribute to client business goals.

Minimum Requirements:

• 1-2 years of experience of hands-on analytical experience.
• Strong business acumen with an analytical and problem-solving mindset. Familiarity with financial concepts preferred (retail math, media lift, profitability, inventory levels, etc.).
• Experienced with all Microsoft Office applications for the creation of reports, presentations, and analyses including advanced Excel functions and formulas, pivot tables, Power Pivot, and Power Query.
• Ability to analyze data and develop insights that inform strategy and optimization.
• Strong verbal and written communications skills at all levels; ability to communicate technical information to both technical and non-technical audiences.
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.

About GroupM:

GroupM is the world\xe2\x80\x99s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and mSix&Partners, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM\xe2\x80\x99s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

EssenceMediacom