Job Description

We are open to hybrid candidates located near any Zeno US Office: NYC, DC, CHI, Silicon Valley/San Francisco.

We are open to fully remote candidates who are not located near a Zeno office and reside in the following states: CA, CO, CT, FL, GA, IL, IN, KY, MA, MD, MI, MN, NC, NJ, NY, OH, OR, PA, TN, TX, UT, VA, WA, WI

ABOUT THE JOB:

We are looking for an analytically talented individual to join the Zeno Group Analytics team. This individual will be responsible for managing the analytics strategy and performance reporting across our digital/paid media accounts.

This role is for a Senior Analyst in a communications world - straddling the intersection between numbers and messages. Daily, you will utilize tools and strategies to translate raw data into valuable business insights and optimization suggestions. Working closely with the PR and Digital teams in order to implement data-driven recommendations generated through proprietary in-house learnings at scale and across multiple clients.

ABOUT YOU:

As a Senior Analyst, you will be the analytics lead for your respective accounts, getting involved at the inception of new campaigns/programs as well as new business opportunities. You will work with digital channel owners and media monitoring experts to help analyze performance and identify key learnings and provide recommendations that will propel the client forward. You will lead client-specific projects from data cleaning and aggregation to visual creation and finally to report completion as you analyze the results to create actionable insights that will guide strategic decisions, uncovering real-time optimization opportunities that impact the bottom line.

The candidate must be data agnostic, willing to leverage information from a bevy of sources to best analyze the problem and forge a solution. This person will build, develop and maintain data structures, reporting systems and build customized dashboards based on KPIs that will support key business decisions and shape future programming recommendations.

This analytics team works in lockstep with the digital team at Zeno and will interact with every facet of the organization and, at times, clients as well. If you have an affinity for a wide gamut of data and are yearning to augment your knowledge, this role will allow you access to some of the most diverse datasets and tools around. That said, this person must be willing to get their hands dirty and roll up their sleeves in order to optimize existing processes, create best practices, work cross-functionally, ensure data validation, as well as build data visualizations from the ground up.

This Person Must

Love to tinker: What better way to learn than diving in and trying new tools or approaches to data and strategy? The more creative the solution, the better!

Be a self-starter: Someone who loves taking challenges head-on.

Love Technology: An aptitude for and general interest in technology will go a long way to success in this role.

Think critically: PR is difficult to measure in nature, we\'re looking for candidates that can think outside the box and are solution-oriented.

Learn, teach and collaborate: This role is as much about teaching those around you as it is taking on challenges of your own. Collaboration is key and communication is essential.

Be willing to laugh: We have a lot of fun and we hope you would, too. \

Responsibilities:

• Providing end-to-end marketing analytics support for multiple clients across our paid media portfolio.
• Identifying appropriate KPIs based on business objectives and authoring related measurement and test plans.
• Evaluating and recommending specific measurement partners/tools.
• Implementing and testing tracking infrastructure prior to campaign launch, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM).
• Aggregating data from various sources (including but not limited to site analytics, third-party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards.
• Providing quality assurance of data throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market.
• Drawing insights from campaign data and making actionable recommendations for improvement; presenting findings to internal teams and/or clients.
• Developing and maintaining relationships with key partners in the data, measurement, and analytics space.
• Providing an accurate and timely review of junior staff work products as needed.

Qualifications:

• Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof or vaccination before start date. Candidates may request an accommodation due to a disability or sincerely held religious belief or an exception required under applicable law.
• 3+ years of experience as a hands-on marketing analyst for paid media.
• Intermediate level proficiency of web site analytics packages (Google, Adobe), online ad serving systems (DCM, The Tradedesk) or Supermetrics.
• Working Knowledge of Tableau and / or Looker Data Studio.
• Intermediate level proficiency of Microsoft Excel and pivot tables.
• Detail-oriented and well-organized.
• Strong qualitative and quantitative skills.
• Strong communication skills (written & verbal).
• Ability to manage timelines and multitask across a variety of projects.
• Ability to work independently as well as part of a team.

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Pay range: $52,000-$78,000/year USD

An employee\'s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH\'s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

#LI-SO1 #LI-Hybrid

ABOUT US

Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our \'Fearless Pursuit of the Unexpected,\' we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry\'s most coveted awards including the 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year and 2021 PRWeek Agency of the Year. We are honored to be a three-time winner of PRWeek\'s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

ABOUT OUR BENEFITS

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.

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