Job Description

ROLE SUMMARY
The therapeutic area Marketing Effectiveness role is an opportunity to bring marketing excellence to life at Pfizer. This critical role will bridge the intersection of where excellence standards get practically applied to elevate marketing performance with brand teams in order to address critical marketing performance blockers and opportunities.

This is a new role within Biopharma, directly reporting to the Marketing Effectiveness Lead, and will be responsible for elevating marketing performance and MROI with key global brands. They will serve as strategic partners and honest brokers, partnering with brand teams to solve critical marketing performance gaps.

Success in this role will include demonstrated improvements in MROI by improving the quality, consistency, skills, and rigor of marketing at Pfizer and accelerated application of new, best-in-class marketing tools and capabilities.

ROLE RESPONSIBILITIES

• Critically assess brand marketing performance across the entire marketing funnel and offer solutions to maximize MROI (HCP and Consumer marketing)
• Inform marketing investment tradeoff decisions at annual operating plan based on MROI performance metrics (partnering with Biopharma Finance/Brand teams)
• Identify and address gaps in brand marketing plans, marketing mix against marketing excellence standards
• Build successful partnerships with GLocal leaders and teams to troubleshoot critical marketing performance gaps, leveraging full-funnel marketing excellence frameworks
• Act as a key enabler in building a strong marketing performance culture and drive the CMO excellence agenda
• Collaborate closely with stakeholders, incl.:
  • Senior Marketing and BU leaders to highlight and troubleshoot risks and opportunities within brand plans and across the TA portfolio
  • Brand teams to optimize application of marketing model, strengthen marketing plans and marketing resource allocation and elevate marketing capabilities
  • CMO teams to ensure marketing model, frameworks and training are practical and applicable to the business and includes latest thinking from brand teams

BASIC QUALIFICATIONS

• Bachelor\'s degree
• 15+ years of experience in marketing across several categories/ industries
• Successful track record of creating and executing marketing strategies in major markets with accountability for decisions and business outcomes; experience with launch brands a plus
• Strong analytical prowess to conduct root cause analyses to diagnoses and prioritize the right problem/solution (i.e., solve the cause, not the symptom)
• Track record of strong networking and working collaboratively across functions and geographies
• Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
• Role model for PFE Values (Courage, Excellence, Equity, Joy)
• Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• Strong writing, presentation and influencing skills
• Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
• Strong project and time management and organizational skills
• Discretion and trustworthiness in dealing with confidential information
• Ability to manage and coach direct reports and agile teams

PREFERRED QUALIFICATIONS

• Advanced degree, MBA Preferred
• Minimum of 15 years of marketing management experience
• Broad knowledge of Life Sciences and healthcare ecosystems
• Role will be responsible for multiple geographies, but requires flexibility to work with US time-zone on regular basis

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• Role will be responsible for multiple geographies, but requires flexibility to work with US time-zone on regular basis

Other Job Details:

• Last Date to Apply for Job: April 21, 2023
• Additional Location Information: NYHQ or United States \xe2\x80\x93 Any Pfizer site

The annual base salary for this position ranges from $185,800.00 to $309,600.00. In addition, this position offers an annual bonus with a target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Salary range does not apply to the Tampa, FL location.

Relocation assistance may be available based on business needs and/or eligibility.






































Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.









Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider\xe2\x80\x99s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.









EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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