Job Description

PHC Integrated Solutions - Commercial Product Strategy Leader

About the Pharma PHC Organization

Today only a fraction of humanity receives the best healthcare. There are many reasons why effective and efficient healthcare may not be available to all, why the latest innovations are not widely adopted and integrated into care, why tailored care plans are not always accessible. But one thing is certain: humanity deserves better. The focus needs to broaden\xe2\x80\x94from treating disease...to delivering patient-centered healthcare.

At Roche, personalised healthcare (PHC) means better health, at a lower cost, for people and society. It means shifting from a one-size-fits-all approach to the best care for each person. The convergence of pioneering science, data, analytics and technology\xe2\x80\x94existing and new\xe2\x80\x94is central to this vision. When data becomes insights, systems learn. The care experience and health outcomes improve. People benefit.

About this position:

This job is part of the Integrated Strategy Leader (iSL) job family anchored in the GPS organization. Role: The role, PHC Commercial Value Leader, will be assigned to one or more integrated solution programs within the Pharma PHC organization, which could include: Floodlight MS, MVTx, Oncology Imaging, Ophthalmology Imaging, Digital Patient Management, Digital Pathology, and others.

The Pharma PHC organization plays a critical role in realizing Roche\xe2\x80\x99s PHC ambitions. This organization\xe2\x80\x99s purpose is to provide patients and health-care professionals with beyond-molecule PHC solutions that produce additional benefit at less cost to society. The Integrated Solutions function within Pharma PHC is at the heart of this ambition. We define Integrated Solutions as the combined offerings of transformative medicines and state-of-the-art patient care technologies to improve individualized patient outcomes. An Integrated Solution addresses multiple gaps in the patient journey and may consist of a drug plus diagnostics, technologies, tools or services.
PHC Integrated Solutions teams have end-to-end responsibility for the delivery of a product (i.e. a patient care / healthcare delivery solution). As a member of the PHC Integrated Solutions team, the PHC Integrated Solutions Commercial Value Lead has particular responsibility for determining and executing on the product definition and for conducting the commercial planning and preparation activities (e.g. assessing product / market fit, market sizing estimates, business value creation and realization approaches, etc) as the solution moves through the development process.

Responsibilities:

As part of the \xe2\x80\x9cCommercial\xe2\x80\x9d chapter within Integrated Solutions team, works closely with one or more Integrated Solutions Core Teams to ensure thoroughly prepared plans and activities for one or more integrated solutions products in development. Specific responsibilities include:
Leads the development of the Commercialization Strategy:

\xe2\x97\x8f Tests and validates commercial assumptions of the business models including all elements of solution value creation and capture (e.g. who is the user, who is the customer, and who are other actors in the market ecosystem that influence the utilization and adoption by these)

\xe2\x97\x8f Develops and validates early commercialization strategies around user and customer awareness, acquisition, activation, retention and potentially including the testing of revenue & referral models

\xe2\x97\x8f Creates a robust, quantifiable value model for the product & incorporate measurement and activity-based milestones into the development, launch, and expansion cycles

\xe2\x97\x8f Assembles and leads nimble cross-functional teams to deliver and execute on the commercialization strategy with appropriate functions (incl. but not limited to access, medical affairs, patient partnerships, compliance, managed markets, etc)

\xe2\x97\x8f Develop product positioning - defines, tests, and refines the brand ambition and product messages to stakeholders

\xe2\x97\x8f Ensure that existing Roche sales and G2M channels (incl. capabilities and availability) are adequately assessed in relations to an overall product strategy - ensuring due consideration of novel approaches which may be new to Roche.

\xe2\x97\x8f Ensure a well integrated co-positioning across all integrated solutions including with DA/TA teams and their Integrated Strategy Plans - create and co-create clear value proposition documents (e.g. NPV and layered value strategies) which support the Roche Pharma portfolio and ambitions.

\xe2\x97\x8f Ensure close collaboration with appropriate teams (e.g. relevant iSquads, PHC Cross Portfolio Insights, GLIDE etc.) to strategically embed the product, generate user/customer insights, examine market dynamics monitor competition and take into consideration factors which may not be traditionally examined by BioPharma companies (e.g. tradeoffs based on geographic micro-ecosystems, (multi-sided) platform plays, etc.

\xe2\x97\x8f Oversee the development of the integrated solutions marketing and communication plans by developing core messages, collateral, digital assets and PR; partner with stage-appropriate collaborators within Roche (e.g. PDMA Scientific Communications, patient partnerships, etc) to deliver publications for congresses communication plans

\xe2\x97\x8f Ensure data-driven analysis (e.g. point and click data), experimentation (A/B testing, concept and primary/secondary testing and research) and insights to improve integrated solution effectiveness and adoption during various release cycles

\xe2\x97\x8f If required, coordinate affiliate engagement & sales enablement:

o Act as a single point of contact for International Heads & influences in-market

implementation plans in launch countries
o Collaborate with partners (e.g. PI, GNE, GPS) to clearly communicate the value

proposition of the integrated solution to affiliates and any rationale for phased or staggered release plans
o Drive the development of sales tools that support the selling process including conducting demos, creating content and supports local implementation
o Ensure business performance by monitoring & benchmarking performance KPIs in a dialogue with affiliates

\xe2\x97\x8f Maintain responsibility for budget, resourcing, key milestones and other metrics as related to integrated solution commercialization

\xe2\x97\x8f In close collaboration with the PHC Strategy team, monitor and analyze the external environment for trends, advances and other factors which may impact the product

\xe2\x97\x8f Align, motivate, and inspire others to work in accordance with a cross-enterprise, highly collaborative agile mindset

Skills and Capabilities:

\xe2\x97\x8f 8+ years of marketing or commercial experience in digital health, biopharma or medical diagnostics, with customer/user facing experience preferred

\xe2\x97\x8f 2+ years of experience in and excellent knowledge of growth marketing

\xe2\x97\x8f Experience in the entire process (e.g. testing, validating, managing, deploying and delivering) related to healthcare integrated solutions

\xe2\x97\x8f Demonstrated intellectual curiosity and entrepreneurial character; passionate about the potential impact of PHC

\xe2\x97\x8f Outstanding business acumen: Has a superior knowledge of the healthcare industry, including

o The varying commercial roles, approaches, and business models of players ranging from large (payers/providers/biopharma) to small (health tech) to new-to-space (e.g. big tech)

o The interplay between various functions and roles involved in complex personalized care technology solutions (e.g. combinations of digital health, drug or diagnostics) and how this may impact the approach to market/commercial strategy development

\xe2\x97\x8f Proven track record of effective decision-making:
o Makes good business decisions and exercises sound judgment.
o Consistently and effectively balances decisions with imperatives for ethics and efficacy
o Able to make difficult \xe2\x80\x9cno-go\xe2\x80\x9d decisions, especially as related to un-realizable paths to sustainable business value

\xe2\x97\x8f Outstanding organizational skills: consistently achieves multiple tasks and goals on-time, on- target and within-budget

\xe2\x97\x8f Outstanding business presentation skills: able to present a compelling business case and facilitate effective and expeditious decision-making. Has proven abilities to serve as a spokesperson both internally and externally

\xe2\x97\x8f Considerable confidence and competence when interacting with others at all levels, both internally and externally: Has demonstrated courage and conviction in past positions and responsibilities

\xe2\x97\x8f Strong negotiation skills: Can effectively drive discussions and decisions toward desired end- results - able to effectively engage, communicate and negotiate with senior or executive

stakeholders outside Roche.

\xe2\x97\x8f Strong cross-functional team leadership skills: Has consistently excelled as a cross- functional project team leader, engages and coordinates a cross-functional, global network responsible for the rapid design and execution of the Early Commercialization Strategy

\xe2\x97\x8f Aligns, motivates and inspires others to work in accordance with a cross-enterprise, highly collaborative agile mindset

\xe2\x97\x8f Ability to think strategically, execute effectively, and deliver high-quality work against tight deadlines as well as to convert data into actionable insights

\xe2\x97\x8f Ability to thrive in an evolving and ambiguous environment (e.g. be aware of FDA guidance, changing in- and external processes, definitions, heath systems, etc.) with high resilience

and adaptability to change

\xe2\x97\x8f Acts as a Visionary, Architect, Coach and Catalyst for team members

\xe2\x97\x8f Ability to demonstrate the Roche Values

\xe2\x97\x8f Outstanding communicator with excellent written and verbal communication and interpersonal skills

\xe2\x97\x8f Fluency in agile methodologies and modern approaches to product development

\xe2\x80\x8bOther requirements

\xe2\x97\x8f An international perspective and the ability to travel up to 20% of the time

The expected salary range for this position based on the primary location of Primary Location State is 203,400.00 and 377,800.00 of hiring range. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.

Genentech requires all new hires to be fully vaccinated against COVID-19 as of their start date. This requirement is a condition of employment at Genentech, and it applies regardless of whether the position is located at a Genentech campus or is fully remote. If you are unable to receive the vaccine due to a disability or serious medical condition, or because it is prohibited as a result of your sincerely held religious beliefs, you will have an opportunity to request a reasonable accommodation.

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