Job Description

Description :

Schedule:
Monday - Friday (40 hrs/wk)
8:00 AM - 5:00 PM (Hybrid)

Department: Marketing, IMC - 931

Primary Purpose:

The Marketing and PR Specialist II\'s responsibilities including creating the strategy and writing content for a wide range of marketing communications needs that advance ARUP\xe2\x80\x99s brand on public channels. These efforts include writing content for advertising, social media, press releases, and news articles as well as creating content marketing projects such as white papers, case studies, and video scripts.

About ARUP:

ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. Based in Salt Lake City, Utah.

ARUP proudly hires top talent to create a work environment of diversity, professional growth and continuous development. Our workforce is committed to the important service we provide to over one million patients each month. We always strive for excellence and have a strong desire to have involvement with the advances in medicine and the role laboratory services plays within each patient\xe2\x80\x99s life. We never forget that there is a patient behind every specimen we receive.

We are looking for individuals who want to contribute to ARUP\'s culture of accountability, integrity, service, and excellence. Consider joining our dynamic team.

Essential Functions:

Prepares and disseminates information regarding an organization through newspapers, periodicals, television, radio, and other forms of media. Maximizes name and brand recognition in the target population.

Writes, proofreads, and edits copy, brochures/print, and other forms of documents. Relies on education and ARUP experience to create content that maximizes usability of targeted audience.

Organizes advertising for print media and event planning from concept creation through staffing.

Coordinates event scheduling, project trafficking, and promotions to ensure client satisfaction and project completion.

Responsible for research and development of media plans, identifying target audience, and ideal media outlets.

Familiar with standard concepts, practices, and procedures within advertising, marketing, and public relations.

Relies on significant experience and judgment to plan and accomplish goals.

Performs a variety of more complicated tasks.

Works under general supervision and may mentor other Marketing and PR Specialists.

Other duties as assigned.

Physical and Other Requirements:

Stooping: Bending body downward and forward by bending spine at the waist.

Reaching: Extending hand(s) and arm(s) in any direction.

Mobility: The person in this position needs to occasionally move between work sites and inside the office to access file cabinets, office machinery, etc.

Communicate: Frequently communicate with others.

ARUP Policies and Procedures: To conduct self in compliance with all ARUP Policies and Procedures.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Fine Motor Control: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.

Education : High School Diploma or Equivalent
Associates Degree
Bachelor\'s Degree
Bachelor\'s Degree

Experience : 0 years: Bachelor\'s degree in marketing, public relations or related area OR an equivalent combination of targeted coursework and four years of work experience in marketing, advertising and/or public relations
0 years: Two years of experience in a marketing communications environment
0 years: Marketing automation and CRM experience such as: Salesforce and Pardot
0 years: Strong interview skills and journalism experience
0 years: Experience with corporate branding and style guide compliance
0 years: Intermediate level proficiency with Microsoft Office Suite and familiarity with Adobe CS3
0 years: Ability to tailor content to target internal, scientific, and consumer audiences
0 years: Ability to evaluate and develop story ideas

ARUP Laboratories