Job Description

Job Summary:

As the Marketing Operations Specialist you have experience working with marketing and sales operations teams, and will be responsible for building and executing all marketing programs as well as managing audiences with the marketing automation systems.

As a member of the Revenue Operations team you will take on a supporting role of interacting with our internal stakeholders from our marketing and customer-facing departments to understand and execute their program needs using Marketo and Salesforce as your primary stack. You will also be responsible for coordinating with marketing and customer-facing teams on timelines, email assets, links, and copy required to execute programs and campaigns. In addition to building and executing programs and campaigns, you will work closely with marketing and customer-facing teams to provide technical support.

Supervisory Responsibility

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  N/A

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  Manage B2B and B2C marketing programs in Marketo for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content.
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    Work closely with content and design teams to create landing pages for webinar registration and gated content.
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    Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
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    Work closely with product marketing on mapping marketing database segmentation to personas.
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    Ensure all Marketo programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking.
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    Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team.
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    Facilitate marketing and customer-facing program retrospectives following completion of each marketing program.
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  Create email and landing page split tests to improve the team\'s understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.
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  Work with our marketing and customer-facing teams to become a specialist on the company\'s revenue funnel - from web visitor to customer and everything in-between.
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  Participate in marketing technology evaluation.
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  Document all processes and update as needed.

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  You are obsessed with making customers happy. You know that spam, unclear instructions, and unnecessary clicks/forms/inputs can be incredibly frustrating.
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  Power user of marketing automation software (2+ years, Marketo preferred).
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  Power user of CRM software (2+ years, Salesforce preferred).
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  Experience working in a B2B and B2C software marketing team.
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  Proficiency in MS Excel or Google Sheets.
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  Preferred experience with HTML
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  Other stack experience preferred:
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    Zapier
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    Google Analytics
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    Amplitude
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    Pendo
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    Knak
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    Webinar platforms (Zoom, GoToWebinar, On24)