Job Description

The Marketing Generalist plays a key role in developing, creating, and coordinating marketing efforts that connect audiences to the organization. With a strong emphasis on content, this role supports a wide range of marketing activities--from managing digital platforms and producing compelling stories to assisting with campaigns, events, and brand initiatives. The Marketing Generalist helps ensure that messaging is consistent across channels, engages target audiences, and supports organizational goals such as increased awareness, participation, and revenue.





This role calls for a strong communicator with excellent writing, copywriting, and proofreading skills. One day you might be drafting social media posts or email campaigns; the next, updating the website, analyzing campaign results, or supporting administrative tasks. The ideal candidate is creative, organized, and collaborative, with the ability to turn big-picture strategies into clear, compelling communications.

ESSENTIAL FUNCTIONS:

Support the development and implementation of marketing plans that align with organizational goals. Create and manage content across digital platforms, including websites, social media, and email. Ensure consistent branding and messaging across all platforms and campaigns. Collaborate with colleagues across marketing, design, editorial, Visitor Experience, and technology to deliver cohesive campaigns. Assist with audience research and campaign planning to reach new and existing audiences. Track performance of campaigns using tools such as Google Analytics, Loomly, and email reporting platforms; provide insights and recommendations. Stay current on marketing trends, tools, and best practices, particularly in digital content and social media. Proofreading marketing, membership, and development materials for accuracy and brand consistency. Collecting and organizing marketing metrics (social engagement, email open rates, campaign performance, media, etc.) Supporting the planning and execution of events, trade shows, or webinars. Provide general support for marketing initiatives, including event promotion, partnerships, and community outreach.

QUALIFICATIONS:

Bachelor's degree in marketing, communications, digital media, or related field; or equivalent combination of skilled credentials. Minimum four years of experience in marketing, communications, or content management. Strong organizational skills and ability to manage multiple projects with attention to detail and deadlines. Strong writing, editing, and proofreading skills; ability to adapt tone for different platforms and audiences. Experience with WordPress or other content management systems, social media platforms, and email marketing tools. Familiarity with analytics tools such as Google Analytics and social media insights; ability to interpret results and adjust strategies. Knowledge of design and content creation tools (Adobe Creative Suite, Canva, photo/video editing software). Experience with CRM systems such as Tessitura preferred, or willingness to learn. Collaborative approach with the ability to work across teams and with stakeholders. New England residency required by start of work. Valid driver's license and means of transportation. Strong belief in, and demonstrated commitment to, Historic New England's mission and values. Commitment to the highest standards of professionalism, excellence, and Inclusion, Diversity, Equity and Access (IDEA).

Other Duties:

Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Historic New England is an equal opportunity employer and considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.