Job Description

Position Summary:

The Air Marketing Director develops and oversees marketing campaigns to promote Pafford Air One (PAO) services. The role of a marketing leader will encompass creative, analytical, digital, communication, commercial and administrative responsibilities. The Marketing Director will aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services, or ideas. The PAO Marketing Director will work with the PAO team to promote and educate the PAO mission, vision, values, promise, patient care, and services to our community healthcare providers, municipalities, and social media audience.

Essential Duties and Responsibilities:

Excellent interpersonal skills, excellent customer service approach, and positive attitude Must be able to demonstrate proven track record of meeting or exceeding marketing goals and objectives o Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed Ability to adapt to handle complex situations and partner to have crucial conversations in a time effective manner Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices - must be able to self- manage to achieve goals Collaborates with management to develop, prepare, and implement marketing plans per assigned market Ensures compliance with federal, state, and local safety laws, regulations, codes, and rules Reports behaviors and activities that could harm employees or equipment Conducts employee training on applicable air safety, air processes and LZ classes Ability to conduct training and instruction Proficient with Microsoft Office Overseeing and developing marketing campaigns Conducting research and analysis data to identify and define strategies Devising and presenting ideas and strategies Collaborative promotional activities and PR Compiling and distributing financial and statistical information Writing and proofreading creative copy and social media marketing Maintaining websites/social media and looking at data analytics Organizing events and product exhibitions Updating marketing tools and tracking marketing information/work performed Coordinating marketing events and/or meetings Monitoring and managing personal performance Managing campaigns on social media Collaborating with experienced marketing leaders within PAO Results driven Sense of urgency in all communication Follow marketing budget and follow all financial/expense process/procedures Engages in superior customer service by making information readily available Persists in sales even in the face of failure Demonstrates services as deemed necessary by clients and management Schedules appointments and meetings as necessary Answers questions from healthcare partners Makes marketing knowledge readily available to team/other marketers using google drive Finds ways to market /provide services in the face of a down market Research client base to find new types of customers and markets to them accordingly Creates a plan for gaining customers and then retaining them based on service guarantees Analyzes and creates a plan for engaging the target market Analyzes the competition to create a plan for engagement Makes promotional marketing appeal to the target market Trains employees on marketing while on shift High focus on meeting quota/metrics/goals each month Sets up booths at trade shows and demonstrates the quality of PEMS Demonstrates superior time management skills and meets deadlines Maintains positive interpersonal relationships with colleagues, EMS representatives, healthcare providers/facilities and the public Other duties assigned

SKILLS:

Good teamwork and collaboration Excellent interpersonal skills, excellent customer service approach, and positive attitude Must be able to demonstrate proven track record of meeting or exceeding marketing goals and objectives o Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed Ability to adapt to handle complex situations and partner to have crucial conversations in a time effective manner Excellent interpersonal skills, excellent customer service approach, and positive attitude Must be able to demonstrate proven track record of meeting or exceeding marketing goals and objectives o Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed Ability to adapt to handle complex situations and partner to have crucial conversations in a time effective manner Excellent interpersonal skills, excellent customer service approach, and positive attitude Must be able to demonstrate proven track record of meeting or exceeding marketing goals and objectives o Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed Ability to adapt to handle complex situations and partner to have crucial conversations in a time effective manner Excellent interpersonal skills, excellent customer service approach, and positive attitude Must be able to demonstrate proven track record of meeting or exceeding marketing goals and objectives o Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed Ability to adapt to handle complex situations and partner to have crucial conversations in a time effective manner Excellent interpersonal skills, excellent customer service approach, and positive attitude Must be able to demonstrate proven track record of meeting or exceeding marketing goals and objectives o Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed Ability to adapt to handle complex situations and partner to have crucial conversations in a time effective manner Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines
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Physical Requirements

Must be able to demonstrate proven track record of meeting or exceeding marketing goals and objectives Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed Ability to adapt to handle complex situations and partner to have crucial conversations in a time effective manner Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines

EEO Statement:

Pafford EMS is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, military status, or any other protected class in accordance with applicable federal, state, and local laws.

PLEASE NOTE:

Pafford Emergency Medical Services reserves the right, at the discretion of the appropriate appointing authority, to waive any of the minimum qualifications for those applicants whose general or specific qualifications would otherwise qualify the applicant for the position or lead the appointing authority to believe that the applicant is capable of performing the assigned duties and fulfilling the assigned responsibilities.


Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.