Job Description

Marketing Director - Full Time

Buzz\xe2\x80\x99s Marine of Kearney is seeking a qualified candidate to assist in the direction of the company\xe2\x80\x99s advertising and marketing. This professional position requires a minimum of 2 years experience and Bachelor\xe2\x80\x99s Degree in Marketing, Advertising, Communications, or related field. A background in boating and the outdoors is helpful.

Duties include: Marketing planning and buying, budgeting, event management, public relations, maintaining company website and more.

Job Responsibilities Overview:

• Company spokesperson (involving media etc.)
• Advertising Director, Public Relations
• Develop & Implement Marketing Plans
• Responsible for driving Sales, Customer and Public Good Will, Grow the sport of boating
• Assist company President and Projects designated
• Assist Sales department in creating customer relationships
• Create and maintain website & social media content

Website:

• Maintenance including fresh content-boats, articles, photos, fishing reports
• Maintain e-mail address database
• Website promotion
• Online advertising including Search Engine Advertising
• Search Engine Optimization

Advertising:

• Create and implement annual marketing and advertising budget
• Make media buys/contract buys to effectively reach the target market
• Write copy for radio and television advertising
• Maintain separate inventory for additional boating websites
• File coop by deadlines provided
• Ensure all advertising meets coop guidelines
• In-store signage

Public Relations:

• When appropriate, serve as company spokesperson, or direct media inquiries to the correct individual
• Write and send press releases for company news, awards, announcements
• Host events to grow the sport of boating and fishing, increase awareness of boating safety
• Support community and industry related organizations

Boat Shows & Events:

• Determine Shows and Events with the Sales Department
• Coordinate all the details of shows, sales, and events, including attractions, logistics, reservations, advertising and marketing of all events including in-house and off-site

Research:

• Research sales trends and evaluate marketing efforts. Make adjustments based on results.
• Read/Research for marketing and event ideas from other dealers in different markets via. Internet and trade magazines
• Track how customers hear of us through our warranty response cards
• Track all incoming online sales leads to determine the effectiveness of online promotion
• Have the ability to be creative and think outside the box.

Buzz\'s Marine offers competitive wages and an extensive benefits package including paid vacation, bonus vacation, paid holidays, personal days, sick leave, birthday holiday, health insurance, retirement plans, and profit sharing. Direct deposit paid weekly.
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Buzz\'s Marine