Job Description

Marketing - Communications Specialist Job Summary: H2M Architects + Engineers, a multidiscipline architectural, engineering, environmental consulting firm based in NY and NJ that currently has openings for two, Marketing Communications Specialist to join our Marketing team. As part of the Marketing Team, these positions will assist with internal and external communications initiatives, in line with strategic business goals and related activities. One position will be a Marketing Communications lead for two markets: Water / Wastewater and Insurance. and the second position will be a Marketing Communications lead for three markets: Real Estate, Municipal and Public Agencies.

These positions will play a key role in strengthening the H2M brand in these Markets and overall reputation by getting our stories told both far and wide and to very particular audiences. Keeping a keen eye on our local, regional, and global content pipelines, you\'ll identify interesting and news-worthy reports, thought leadership pieces, and various initiatives and turn them into compelling and captivating stories and stakeholder relevant content. These roles will be responsible for all content and PR related activities within these Markets including but not limited to: Articles, Regional PR, Tradeshows, Events, Speaking Engagements, Media Opportunities, Advertising, Sponsorships, Website Content, Social Media Campaigns, Awards, and Presentations. The ideal candidate will have demonstrated super writing skills with experience communicating complex topics.

To succeed in this role, you are good at initiating, conceptualizing, developing, and getting stories, events, concepts, and creative formats off the ground. Simply put, you\'re good at making things happen. You are highly motivated and thrive on seeing the stories you\'ve pitched break into the news stream. Having identified your end-goals, you know how to organize quality work efforts to achieve them, working both independently and in teams.

Sharing ideas and experiences and finding new ways of working that result in value creation, is second nature to you. You are able to navigate in a complex business environment with multiple stakeholders. In addition, you have the communication skills to address and engage audiences of all levels, both in person, in PowerPoint, and other platforms. This position reports to the Corporate Communications Manager and will work closely with the entire Marketing Team.

Job Responsibilities: Marketing Communication Specialist for the Real Estate, Municipal and Public Agencies Markets The person in this role will be responsible for driving the content strategy for each of these Markets by leading monthly meetings with Market Directors and any other value-added stakeholders. This will include developing the agenda, researching topics, ideas for campaigns and presenting at each meeting. This role will be responsible for the following areas in each Market. Articles and Public Relations \xe2\x80\xa2 Take the lead and use your creative strategies as you work with leadership to understand the key drivers for growth.

• Prepare thoughtful, high-impact, and engaging articles and promotional materials which highlight our depth of experience, expertise, and creativity. \xe2\x80\xa2 Look for creative ways to help us achieve our goals for growth, brand awareness, and market leadership. \xe2\x80\xa2 Research and develop hot topics for each market that will show the depth of expertise within market. \xe2\x80\xa2 Identify publishing opportunities for expert articles.
• Interview, develop, and write by-lined expert articles. Maintain consistent editorial and communications standards, branding, and guidelines. \xe2\x80\xa2 Research, write, publish timely press releases. Stay apprised of all events, news happening within markets.
• Develop and maintain relationships with all related media outlets for the markets. \xe2\x80\xa2 Maintain databases of coverage, press activity, and press targets; manage PR tracking and analytics. Awards \xe2\x80\xa2 Research market related award programs and opportunities. \xe2\x80\xa2 Coordinate awards submittals including assembling submittals with the market director and discipline teams, writing narratives, etc.
• Events, Speaking Engagements, Sponsorships, and Presentations \xe2\x80\xa2 Track and research local and national conference presentations, sessions, and speaking opportunities to help further the markets\xe2\x80\x99 brand and marketing goals and write, edit, and submit session proposals when appropriate. \xe2\x80\xa2 Network at events and identify engagement and exposure opportunities in the local regions for markets. \xe2\x80\xa2 Manage logistics for markets for sponsorships, contributions, and event coordination. Tradeshows \xe2\x80\xa2 Research, Manage, and Track logistics for all market related tradeshows.

This includes: \xe2\x80\xa2 Kick Off Meetings, Registrations, PR Materials, Sponsorships, Associated Advertisements, Speaking Engagements, Packing and Ordering Booth Materials, Debrief meetings. Social Media \xe2\x80\xa2 Develop and manage social media campaigns, posting, and foster engagement for markets. \xe2\x80\xa2 Develop monthly project spotlights for each market. Advertisements \xe2\x80\xa2 Manage advertising opportunities within Markets.

This includes research, gathering media kits, discussing with Market Directors, handling due dates and submission, as well as all registrations and payments. \xe2\x80\xa2 Assist with the design/layout and content of materials, advertisements, sponsorships, and display boards for internal and external use. Special projects as assigned. Performing other communications duties as assigned.

Required Skills: \xe2\x80\xa2 Bachelor\xe2\x80\x99s Degree in Marketing, Public Relations, Communications, English or related field. \xe2\x80\xa2 5+ years of experience in PR/Marketing/Communications \xe2\x80\x93 AEC industry preferred. \xe2\x80\xa2 Talent for creative idea generation and storytelling. \xe2\x80\xa2 Strong knowledge of the media and communications industries.

• Highly motivated, self-directing, and eager to learn. \xe2\x80\xa2 Works as a team player within the office structure \xe2\x80\xa2 Outstanding proofreading, strong verbal/written communication skills and outstanding listening skills, including and ability to simplify concepts and tailor messaging for a wide variety of audiences (as demonstrated through writing samples) \xe2\x80\xa2 Strong researching, editing, and proofreading skills. \xe2\x80\xa2 Strong cross-functional partnership to drive collaboration with the marketing, executives and the technical teams \xe2\x80\xa2 An understanding of working with executive management as well as journalist timelines and requirements \xe2\x80\xa2 Capacity to meet deadlines; ability to be flexible and versatile in a breaking news environment \xe2\x80\xa2 Proficient in Microsoft Word, Excel, PowerPoint, Outlook; Adobe InDesign and Photoshop \xe2\x80\xa2 Working knowledge of social media platforms, including Twitter, Facebook, LinkedIn, Instagram, etc. \xe2\x80\xa2 Ability to create and maintain relationships internally and externally \xe2\x80\xa2 Ability to work with individuals at all levels of the organization Additional Notes: Please provide writing samples and portfolio for review.

\xe2\x80\x9cH2M is a strong collaborative workplace where people and ideas are always treated with respect. I am encouraged to develop, and I love that I am constantly learning new things and skills\xe2\x80\x9d Employee testimonial. our staff We\xe2\x80\x99re passionate about our work, dedicated to our clients, and committed to our legacy. We emphasize collaboration and community involvement and promote sustainability in our practice, ensuring that the right projects are developed with minimal impact on the environment.

Our integrated approach to design incorporates the diverse voices and visions of our staff into every project. Through mentoring, peer reviews, and professional development opportunities, employees at every level are offered the opportunity to share best practices and gain new experiences. our approach Since our early roots, our focus has remained steadfast: to provide quality service with sound judgment and to serve as an honest professional resource to our clients. With a dedicated, responsive staff and multiple service offerings under one roof, we blend \xe2\x80\x9ccan-do\xe2\x80\x9d with \xe2\x80\x9ccan-be,\xe2\x80\x9d developing real, workable solutions with a dose of innovation.

Our diverse in-house expertise reduces the need for sub-consultants and ensures that our architects and engineers develop a comprehensive understanding of every project. Our integrated approach to design incorporates the diverse voices and visions of our staff into every project. Through mentoring, peer reviews, and professional development opportunities, employees at every level are offered the opportunity to share best practices and gain new experiences. We offer a comprehensive benefit package including medical/dental/vision insurance with HSA & FSA, life and LTD insurance, 401(k) with matching contributions, annual bonus, tuition reimbursement, and excellent professional development program.

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