Job Description

We are seeking an experienced and motivated Marketing Manager to play a critical role in driving the success of the company\'s marketing initiatives. The ideal candidate will have a proven track record of creating impactful integrated marketing campaigns, managing events, driving digital marketing efforts, and reporting on marketing ROI. We are looking for a strategic thinker, a strong communicator, and a detail-oriented project manager. Reporting to the Sr. Director of Marketing Communications, this is a hands-on position that requires you to be a proactive, self-starter capable of completing projects individually, collaborating internally, and managing outside vendors when necessary. The individual for this role must demonstrate an understanding of key marketing strategy and principles with strong tactical and execution abilities of various marketing communications activities. Responsibilities:

• Execute marketing communications programs that deliver business results through partnership with commercial leaders
• Manage all aspects of event planning, including strategy, logistics/shipping, inventory control, vendor relationships, and budget management. Pertains to tradeshows, webinars, speaking engagements, and large-scale, high-profile customer/partners conferences
• Super user of MarTech such as HubSpot marketing automation tools and Salesforce CRM
• Manage digital marketing campaigns, including social media, email marketing, and website updates
• Develop and implement marketing automation workflows to improve lead generation and lead nurturing campaigns via HubSpot.
• Analyze and regularly report on campaign performance using HubSpot and Salesforce analytics tools to inform decision-making and optimize marketing strategies
• Develop and review/edit content for marketing campaigns, including landing pages, emails, social media posts, publications, speaking proposals, press releases, whitepapers, case studies and blogs.
• Drive thought leadership programs through close collaboration with Sales, Product Management, and the Consulting team to help develop new marketing campaigns.
• Assist with the strategy and execution of marketing communication plans to support product launches
• Collaborate with designers and other stakeholders to develop creative assets that support marketing campaigns and events.
• Manage vendor relationships as required, including negotiating contracts and ensuring timely delivery of services
• Stay up-to-date on industry trends and best practices to inform marketing strategies

Qualifications:

• Bachelor\xe2\x80\x99s degree in Marketing, Communications, Public Relations or related field
• 5-8 years of marketing communications experience, preferably in a B2B setting
• Experience within the healthcare or technology space a strong plus"
• Competent writer with strong vocabulary and language skills
• Proficient in Microsoft Office
• Marketing Automation System experience required, HubSpot strongly preferred, HubSpot certification a strong plus
• Experience with CRM systems, Salesforce a strong plus
• Website Content Management System experience a plus

Core Competencies:

• Driven to meet or exceed internal/external customer expectations
• Self-starter with the ability to think proactively
• Able to clearly and confidently communicate to internal and external customers
• Implements good time management skills and the ability to multi-task
• Demonstrates business acumen and an understanding of driving company objectives through marketing communications efforts
• Demonstrates strong listening and problem-solving abilities
• Demonstrates personal integrity and honesty

***CenTrak is an Equal Opportunity Employer, including disability and protected veteran status. ***
Physical Requirements:







0-24%


25-49%


50-74%


75-100%



Seeing/Hearing: Able to read reports and hear well enough to communicate with co-workers



X




Standing/Walking/Mobility: Able to stand to open files and operate office machines; mobility between departments and to attend meetings of employees and managers



X




Climbing/Stooping/Kneeling/Lifting/Pulling/Pushing



X




Fingering/Grasping/Feeling: Able to write, type, and use phone system



X