Marketing Campaign Analyst Media & Partnership Analytics

Bloomington, IL 61701, United States

Job Description


Overview: We are not just offering a job but a meaningful career! Come join our passionate team!
As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.
We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!
Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team! Responsibilities:
The Marketing Campaign Analyst \xe2\x80\x93 Media & Partnership Analytics role is a lead analyst position that will be embedded in multiple Marketing Campaign teams with a heavy focus on Media Measurement. Day to day, the focus will be on partnering with Campaign Managers and the Media & Partnerships team to drive out analysis, measurement, and optimization of marketing investments across marketing channels. The analyst will be responsible for ensuring each assigned campaign team has the appropriate analytics support to make data-driven and data-supported decisions, including establishing measurement and monitoring plans, driving out testing & learning, and providing data and reporting. Qualifications:
Qualifications

  • Minimum of a completed bachelor\'s degree, degree in analytics-oriented discipline preferred (Marketing, Finance, Statistics, Business Analytics, etc.)
  • Preferred 5+ years of professional experience in assessing marketing investment performance, specifically experience in media measurement (video, audio, social media advertising and engagement, etc.)
  • Experience using analytics to improve engagement.
  • Experience with multi-touch attribution.
  • Ability to discover, learn and implement new digital approaches.
  • Ability to speak fluently to performance, gaps, and opportunities.
  • Extremely articulate in written and oral formats
  • Ability to collaborate and partner across a matrix organization

REMOTE: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
HUB LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
SPONSORSHIP: Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For NYC, CT, CA candidates:
  • Potential salary range: $114,837.50 - $154,168.75

For Colorado and Washington (state) candidates:
  • Compensation Range: $101,057.00-$135,668.50
  • Competitive Benefits, including:
    • 401k Plan
    • Health Insurance
    • Dental/Vision plans
    • Life Insurance
    • Paid Time Off
    • Annual Merit Increases
    • Tuition Reimbursement
    • Health Initiatives
    • For more details visit our benefits summary page

SFARM
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Job Detail

  • Job Id
    JD4266192
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Bloomington, IL 61701, United States
  • Education
    Not mentioned