Job Description

Classification Title:

Marketing & Communications Specialist
:

Marketing through social media

Implements social media strategies and tactics, builds brand loyalty throughout multiple social networks and ensures that strategies are in-line with appropriate targets, timelines, and techniques.

Monitors Innovate, startup, innovator, and technology news and develops posts, suggests content, and provides oversight for social media that reflect current trends and news elements and connects UF Innovate startups and innovators and technologies appropriately.

Further develops the voice and design for office social media posts in the various accounts that reflect the brand and engage clients and future customers. Takes photos and creates video to capture UF Innovate events and personalities and make social media more engaging.

Monitors social media accounts and interacts with others who share interests in technology transfer, startup, the local business arena, the university, innovation, etc. to establish or maintain cooperative relationships, develops appropriate lists of contacts to accomplish that more effectively, maintains a list of social media handles for startups and inventors related to UF Innovate.

Trains, supervises, and guides social media interns and works with staff members who help facilitate posts to social media and monitor trends and analytics.

Reporting, analytics, and developing employee advocates

Sets up and/or monitors website, email, and social media analytics to determine effectiveness of marketing campaigns, both active and passive.

Reviews analytics to ensure effectiveness of marketing activities, determines appropriate hashtags to best showcase technologies and companies related to UF Innovate, anticipates trends within the social media platform and identifies business opportunities through systematic analysis.

Recruits and trains employee advocates to help share the good Innovate-related news via social media. Creates internal campaigns to encourage and inspire activity as well as tips intended to make social media easier or more effective.

Develops marketing materials for UF Innovate affiliated programs and events:

Promotes UF Innovate using the power of words, images, sounds, and animation in order to implement effective communication materials and campaigns. This may include shooting photos and videos at events or for social media or website communications.

Serves as a writer or editor on high-profile materials such as news releases, static pages of the website, and articles for UF and outside publications.

Serves as the liaison between SCAD Media and TV20 and works to secure interviews with technology-related startup leaders or researchers or other leaders for weekly Tech Tuesday segment. Reviews segment drafts, handles final video footage, SRT files, and scripts and facilitates their use both on the news show and on Innovate social media channels.

Maintains and monitors Google News and Meltwater alerts and other digital sources of content. Integrates news feeds, website, social media and other aspects of UF Innovate web presence.

Aids in the creation and editing of various communication media including brochures, memos, digital communication media for both internal and external audiences, as well as the UF Innovate website.

Creates and edits promotional materials for events sponsored by UF Innovate, including but not limited to SBIR workshops, the annual inventors\' recognition ceremony, investor events, incubator events. Serves as a member of the planning committee.

Helps to maintain the UF Innovate PowerPoint presentations for staff members and the office and participates in updating brochures as needed. May serve as or work with graphic designers on various projects, ensures consistency with all marketing materials. Maintain updated statistics, branding and information.

Designs pictures, drawings, and/or graphic materials using computers or other media. Creates or edits video footage as needed.

Edits materials and presentation drafts for graphic clarity prior to sending to print.

Communicates artistic themes in fliers, posters, advertising, handbooks or other presentation mediums.

Maintains files and records of graphic designs; ensures timely completion of all work presented to the graphics unit.

Develops all artistic work to follow the correct branding while being inventive and imaginative in developing original and creative products.

Other Duties as Assigned

Due to the virtual nature of UF Innovate, the employee will assist with other duties that arise as assigned by the Assistant Director of Marketing & Communications.

Helps monitor the marketing email account and offers quality customer service to internal and external clients.

Serves all departments under the UF Innovate umbrella and works with the marketing & communications department to complete the wide variety of requests received in a timely and excellent manner.
Expected Salary:

$50,000 - $55,000
Minimum Requirements:

Bachelor\'s degree and three years of relevant experience; or an associate\'s degree and five years of relevant experience.
Preferred Qualifications:

BS in Communications, Marketing, Public Relations, or relevant field or equivalent.

• Good organizational skills, especially priority setting and attention to detail.
• Excellent communication and writing skills.
• Ability to work independently, as well as within a group.
• Experience with online and print publishing.
• Experience working with the news media.
• Experience supervising student interns.
• Knowledge of social-media management and email newsletter tools.
• Knowledge of Microsoft Office and Adobe Creative Suite.

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required: No

Advertised: 24 Aug 2023 Eastern Daylight Time
Applications close: 07 Sep 2023 Eastern Daylight Time

University of Florida