Job Description

Global Head of Social Media & Influencer Marketing

About Us

1840 & Company is a global management, technology services and outsourcing services company to private companies. Combining unparalleled capability and experience across all private sectors, 1840 & Company collaborates with founders and early-stage teams to help them become successful scaling businesses to achieve their exit goals.

1840& Company Marketing Services activates programs that power the 1840 & Company brand and the Brand of its clients to grow their customer base and amplify business impact. The Head of Social Media and Influencer Marketing, reporting to the Head of Marketing, will play a crucial role in the Company and Client\'s success to scale and strengthen customer engagement and revenue by tapping into dynamic storytelling around the industry, customers, freelancers community and culture.

The successful candidate for this highly collaborative role will drive and manage the social presence across all industry organic social channels. With a sharp eye for creativity and a bias for action, this leader will consistently communicate 1840 & Company and its Client\xe2\x80\x99s brand values, drive cultural relevance and successfully cultivate community. This role will also create, build, and execute a comprehensive influencer marketing strategy working with 1840 & Company and its Client\xe2\x80\x99s broader influencer community.

This entrepreneurial role is core to building the foundation of the new Marketing department. With Customers of 1840 & Company and its Client\xe2\x80\x99s teams growing at an unprecedented rate the Head of Social and Influencer Marketing is a unique opportunity for a dynamic leader to bring their skills to 1840 & Company and help shape the future of 1840 & Company, its Clients and multiple Industries.

Primary Responsibilities:

• Develop, lead and execute breakthrough innovative social programs across 1840 & Company and its Clients that help drive engagement, brand and business growth.
• Build a detailed annual, monthly, weekly content calendar; inclusive of virtual and localized events, and "always on" moments to amplify, and drive relevancy and momentum in fast-paced startup cultural environments.
• Own the creation and execution of the 1840 & Company and various Client influencer marketing programs including original content creation, influencer management, planning and execution.
• Help shape social metrics that matter, reporting of impact and growth KPI\'s as well as ad hoc analyses that map to reach, engagement, growth and sentiment goals. Liaison with internal and Client Business Intelligence to create social metric reports.
• Create compelling organic storytelling for brand and sponsors alike, partnering with design team for static and video assets, that promote internal, Client and Industry content; using real time data to optimize Engage daily with the growing global community of 1840 & Company and Client bases building two-way conversation with Industry communities and media.
• Collaborate across Broadcast, Sponsorship and PR to ensure a consistent and relevant experience for across campaigns touchpoints.
• Stay relentlessly connected to key social media trends, competitive insights and emerging social media /marketing/e-commerce technologies; benchmark competitor and industry leaders, explore and evaluate new content trends, tools, services and vendors and bring new ideas to League programs.
• Liaise with 1840 & Company Client\xe2\x80\x99s to design and execute Industry wide social media campaigns, content capture and asset creation for brand and sponsored content.
• Hire freelance creators for specific Industry events and initiatives, including Industry live event content for 1840 & Company and its Client\xe2\x80\x99s.

• Bachelor\'s degree required, MBA preferred, or further business/analytical education.
• 5-8 years of demonstrated hands on experience managing social media campaigns and teams across all platforms, specifically Instagram, Twitter, TikTok, Twitter, Facebook and YouTube; preferably with startup or relevant culture/momentum brands.
• Experience with developing influencer marketing campaigns for, and working with, influencers, creators and celebrity talent alike across sports, fashion, music, business, and/or lifestyle programs.
• A "full stack" social media leader - able to wear strategist, creator and community manager hats as needed with proactive problem-solving skills and a can-do attitude.
• Experience in developing and scaling strategic end-to-end social media campaigns, worked on integrated marketing programs, and effectively prioritized work across multiple projects.
• Tapped into trending content, people, and conversations for an "always on" approach for social conversations and content/storytelling opportunities.
• Fluent in the social metrics around sentiment and reach and have demonstrable experience measuring and optimizing social content and campaigns -you love testing /learning/iterating and telling data-driven stories.
• Extremely agile with social publishing and sentiment tools.
• Insatiable curiosity for social and have a "learn it all" approach. The ideal candidate has built and led ambitious teams with forward-thinking and boundary pushing points of view, inspiration, drive and viral ability. Most comfortable asking "why not?" vs just saying "no" - and seize opportunities to learn.

1840 & Company