Let\'s Grow Together
Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it\'s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We\'re committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we\'ll be "at your side" every step of the way.
The Manager, Channel Marketing sets strategies and execute the initiatives that engage, promote, and grow the Brother Mobile Solutions partner marketing plans across our key partner stakeholders (distribution, resellers, ISV, and alliance), focusing on generating content and campaigns that drive joint accountability and joint benefit for Brother Mobile Solutions (BMS) and the channel partners. This role creates & manages programs, activities, and campaigns that build joint sales pipeline and revenue focused on BMS products and solutions. Working closely with the channel sales team, product management team, and vertical campaign managers, this role leverages content and information that can be shared with the partner ecosystem.
In addition, this position maintains the information load on the current platform, works with Inside Sales to pull relevant data, and will help to lead the direction of creating a new partner program for the Industrial Solutions resellers, and overseeing the migration of the partner portal to a new platform, which requires a complete partner communication strategy.
This role also sets the training and communication strategy to and for our partner sales and marketing teams, ensuring that they are educated, confident, and enabled with the latest tools and information to represent and sell BMS products and solutions.
Description
Channel Marketing and Campaigns
Create the optimal channel marketing strategy with target partners to optimize potential growth of BMS products with partners.
Collaborate with Sales, Business Development, and Product teams to develop two channel marketing campaigns in six target vertical markets, with key partners to drive demand and establish brand awareness
Lead the development of all channel promotions, working cross functionally to consider sales growth goals, inventory, pricing, marketing, and other impacts
Plan and manage all distribution marketing menu-driven campaigns
Partner with Channel Sales Team on key reseller Quarterly Business Reviews, projecting accountability to jointly-agreed objectives and providing ideas and suggestions to grow business
Negotiate annual marketing programs with select distributors and key resellers, mapping out joint responsibilities to market BMS products and solutions, leveraging common strategy, strong deliverables, and accountable budgets
Maximize Brother\'s presence on channel partner websites, ensuring the most up-to-date product images, messages, meta tags and reporting out on the results
Work with PR agency to create channel specific content
Manage the development of sales enablement tools through agency or other marketing team members
Channel Programs & Platforms
Manage the migration to a new partner management system when it makes sense for business.
Establish framework, ROI requirement, and approval process for MDF requests
Help to develop a partner program for the Industrial Solutions team, leveraging the infrastructure from the existing program (when applicable)
Research and recommend a UMAP (Universal Minimum Advertised Price) policy for all BMS accounts, working collaboratively with Product Management and Channel Sales team and BIC UMAP team
Channel Education and Communication
Collaborate with Sales, Business Development, Product Management, and Marketing to craft a consistent partner communication method so that Brother is top-of-mind and they are receiving relevant information on Brother product features and benefits
Manage the distribution of the Brother\'s bi-monthly partner communication
Build out a fully functional partner communication set of processes and channels that ensures timely communication of important announcements, market developments, product changes, etc.
Work with Channel Sales team to organize and regularly deliver various forms of virtual, in-person, and self-paced/online training for our key sales and distribution partners
Build out a Learning Management System (LMS) for the Enterprise resellers with the appropriate certificate requirements and rewards
Work collaboratively with Product Management and Video Production teams to develop the content for this program across target vertical markets, solutions, and product lines
Qualifications
Education
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