Manager, Amazon Media, Ldb

New York, NY, United States

Job Description

b'



Title: Amazon Media Manager Function: Retail Media & Insights FLSA Status: Exempt Division: L\'Or\xc3\xa9al Dermatological Beauty (LDB), L\xe2\x80\x99Or\xc3\xa9al USA Reports to: Senior Manager, Amazon Media Location: Hudson Yards, NY THE COMPANY In the L\xe2\x80\x99Or\xc3\xa9al Dermatological Beauty Division (LDB) , we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy, and Skinbetter Science) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health. Our mission is to make a positive impact on people\'s lives. We are driven by human values of trust, respect, and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty. If you want to lead in innovation, technology, and research, and you care about collaborating with passionate colleagues, serving communities, and acting for the planet, please join us! THE ROLE The Amazon Media Manager leads the Amazon Search and Display (DSP) activation strategy, implementation, optimization, and reporting, to help accelerate LDB sales and business growth on Amazon. Responsibilities include budget and media planning based on brand objectives, business plan / sales targets, data-driven targeting tactics that accelerate revenue and brand growth. Specifically, this role is hands-on-keyboard for campaign execution, optimization, daily budget pacing and bidding, using Amazon\'s Advertising platforms (AMS, DSP) and third-party tools (i.e. Skai). As a dedicated Amazon Media lead for select LDB Brand(s), this role is well integrated and will closely collaborate with the Brand and Account Managers, therefore has accountability to the team\xe2\x80\x99s sales targets as well. Job Responsibilities
  • Own the Amazon Media budget and investment strategy, in support of brand objectives, sales goals and business opportunities. Manage monthly pacing, spend reconciliation and other related financials
  • Build and execute display, video, and sponsored ads that effectively recruit, engage, retain brand shoppers, and expose targeting insights and opportunities. All search and DSP campaigns are managed hands-on-keyboard via the Amazon Advertising portals or third-party tools i.e. Kenshoo
  • Develop and implement consumer-centric targeting strategies from start to finish i.e. keyword mining, category and competitive analyses, 1P and 2P audience strategies, keyword and negative targeting etc.
  • Manage the spend pacing, daily budget, bidding, dynamic settings (i.e. dayparting, placement adjustments etc.) and reallocation between ads to maximize the investment impact
  • Maintain performance data for topline updates, routine reporting, and multi-variate analyses for swift optimizations
  • Work with Amazon Advertising account team to continually evaluate and capitalize on opportunities that improve performance and spend efficiency. Potentially test new beta opportunities and deepen reporting insights.
  • Present media investment and performance monthly to brand leadership and advise teams on creative opportunities (i.e. learnings from A/B test learnings) or content optimization (i.e. SEO)
  • Stay abreast with beauty market, category performance, competitors, and keyword trends
  • Attention to detail: ensures quality and flawless execution in campaign setup and management.
  • Team work/collaboration: a team player and can work collaboratively with counterparts and across the division.
  • Entrepreneurial spirit: demonstrates ownership of their goals and responsibilities and treats the business like their own.
  • Innovates and agility: treats things with a sense of urgency, can bring creative ideas to the table.
  • Data driven: has advanced excel skills to efficiently and accurately report and use data to drive and support media strategy
Job Requirements & Qualifications
  • Bachelors degree
  • 3-5 years in a strategy or analytics-focused role, setting up and managing media campaigns
  • 3-5 year of managing Amazon Advertising search campaigns
  • Strong experience with Media Tools such as Amazon\xe2\x80\x99s DSP and Kenshoo, hands on keyboard running search is ideal
  • Experience in Ecommerce, Sales Planning, Finance, Analytics, or similar function a plus
  • Advanced in Excel, data analysis and visual modeling
  • Experience analyzing performance data and summarizing / communicating findings via reports and presentations
  • Proactive and results oriented thinker who would flourish in an entrepreneurial environment where new ideas are championed
  • Must demonstrate strong analytical, critical thinking, and problem-solving skills
  • Must demonstrate solid experience in pulling, mining, and synthesizing data into stories
  • Must be skilled at executing within tight timeframes with attention to detail and accuracy
  • Highly organized with proven multi-tasking ability
What\xe2\x80\x99s In It For You:
  • Salary Range: $98,200-$137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L\xe2\x80\x99Or\xc3\xa9al\xe2\x80\x99s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs
Don\xe2\x80\x99t meet every single requirement? At L\'Or\xc3\xa9al, we are dedicated to building a diverse, inclusive, and innovative workplace. If you\xe2\x80\x99re excited about this role but your past experience doesn\xe2\x80\x99t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other\xe2\x80\x99s health & safety in mind.
  • You can apply to up to three jobs within a rolling 30-day window.
  • You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
  • Please visit "Your Application Space" to see the jobs you have already applied to.
  • Please don\xe2\x80\x99t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.

Beware of fraud agents! do not pay money to get a job

MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD4252584
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    New York, NY, United States
  • Education
    Not mentioned