Job Description

Lead Generation Manager - CX / Contact Center / BPO

Location:

Remote

Department:

Business Development

About the Role

We are seeking a results-driven

Lead Generation Manager

to own the strategy and execution of multi-channel lead generation for our CX and BPO business. This role is critical to fueling our sales pipeline by identifying, attracting, and qualifying high-value prospects in the customer experience and contact center industry.


The ideal candidate is equal parts strategist and executor - skilled at designing campaigns that resonate with decision-makers and at building the processes that consistently deliver qualified leads to our sales team. You will be a bridge between Marketing and Sales, ensuring a smooth flow from interest to opportunity.


Key Responsibilities

Campaign Strategy:

Develop and execute integrated multi-channel campaigns to attract new B2B prospects in the CX and contact center industry.

Lead Qualification:

Research, identify, and qualify prospects against the ideal customer profile, ensuring they are sales-ready before handoff.

Pipeline Management:

Maintain a steady flow of qualified leads into the sales funnel to meet revenue goals.

Cross-Functional Collaboration:

Align with other departments on messaging and content, and coordinate with sales on lead handover, follow-up, and pipeline health.

Performance Tracking:

Manage CRM and lead databases, measure campaign performance, and provide insights for continuous optimization.
Essential Skills and Knowledge

Demand Generation Expertise:

Proven experience in B2B lead generation using digital advertising, content marketing, email, LinkedIn outreach, and other inbound/outbound tactics.

Sales Funnel Acumen:

Deep understanding of the buyer's journey, especially in high-consideration B2B sales.

Market Research:

Ability to analyze industries, accounts, and buyer personas to uncover opportunities.

Data-Driven Approach:

Strong skills in CRM use, lead scoring, campaign analytics, and reporting.

Collaboration & Communication:

Able to partner effectively with teams to meet shared targets.
Qualifications

3+ years of experience in B2B lead generation, ideally in

CX, contact center, SaaS, or

BPO industries

. Experience with CRM and marketing automation tools Strong analytical mindset with proven ability to turn data into actionable insights. Excellent written and verbal communication skills. Self-starter who thrives in a fast-paced, growth-driven environment.
Starting salary: $80,000


Benefits:


401(k) matching Dental insurance Disability insurance Employee discount Health insurance Paid time off Vision insurance Work from home
Work Location: Remote