Job Description

ABOUT THE BJCC

For over 50 years, the Birmingham-Jefferson Convention Complex (BJCC) has served as a premier entertainment destination attracting a broad array of events across a diverse collection of venues. Centrally located in the heart of Birmingham, Alabama\xe2\x80\x99s Uptown Entertainment District, the BJCC campus includes Legacy Arena at the BJCC, Protective Stadium, BJCC Concert Hall, over 220,000 square feet of meeting & exhibition space, and City Walk BHAM, a 31-acre public outdoor space with a dog park, pickleball courts, skate park and much more. For more information visit .

Summary/Objective

The Junior Marketing Manager role requires an innovative individual who will be responsible for process development, implementation, and management of the BJCC\xe2\x80\x99s owned media channels \xe2\x80\x93 social media, website, email database, and out of home signage. The role will be responsible for generating the strategy and creative assets to support internal and external initiatives, along with general marketing support across all performances, special events and activities across the BJCC\xe2\x80\x99s venues, including Protective Stadium, Legacy Arena, BJCC Concert Hall, BJCC Theatre and Convention Center / Exhibit Halls.

Essential Duties/Responsibilities

Demonstrates understanding and full performance ability in each of the following:

• Owns the development, management, and implementation of all the BJCC\xe2\x80\x99s digital strategy and campaigns, including across all social media accounts, websites, electronic newsletters/eblasts, venue signage, and digital/print signage across all venues based on defined goals and benchmarks
• Creates and manages a digital content calendar within a content management platform to efficiently operate multiple channels across multiple venues
• Designs, creates, and distributes weekly electronic database email; maintains subscriber database and implements strategy to grow this database
• Creates engaging design and content for social media, websites, signage, sales proposals, presentations, and other digital/print assets as needed
• Ensures all strategy, design, and \xe2\x80\x9cvoice\xe2\x80\x9d integrated across marketing channels is consistent with brand guidelines and stated initiatives to support brand awareness and show promotion
• Manages community engagement as \xe2\x80\x9cthe BJCC voice\xe2\x80\x9d by monitoring online reputation and responding to guest inquiries and comments across social platforms
• Collaborates with Marketing Team to create and manage all digital/social advertising campaigns based on internal and external requirements to support shows and events at each venue
• Responsible for the creation of relevant, original, high-quality content across all digital channels/platforms including video, still photography, and graphic/infographic assets and designs
• Manages the tracking and payment of all relevant invoices
• Provides regular status and analysis reports on Marketing programs
• Stays current on social media/digital marketing trends and strategies and makes recommendations to utilize those trends as appropriate
• Maintains an understanding of the latest trends and applications in creative design and their implementation in the commercial marketplace

• Performs other duties as required

Work Environment
This environment is fast paced and moderately demanding. Work is typically performed indoors, in a temperature-controlled office setting.

Physical Demands

Duties require extended periods of sitting. Limited amount of physical effort such as walking, standing, climbing, bending, stooping, squatting, and kneeling. Ability to lift up to 30lbs with or without assistance, while maintaining good balance. Must be flexible enough to reach above shoulder level and be able to push and pull for brief periods of time. Visual acuity, speech recognition, and speech clarity.

Position Type/Expected Hours of Work
This is a full-time position. Normally, Monday-Friday regular business hours. Requires ability to work flexible hours as determined by event marketing demands. Local meetings or training purposes.

Required Education and Experience

• Minimum of two (2) years of experience in Marketing, Public Relations or Sales in the entertainment industry, related field or equivalent combination of education and experience preferred.

• Bachelor\xe2\x80\x99s Degree from an accredited college or university in Marketing, Graphic Design or related field or similar experience.

• Valid State of Alabama Driver License.

Additional Eligibility Qualifications:

• Must be able to collaborate and work effectively within a small team operating at a fast pace
• Experience with digital/social media planning and placement
• Experience designing, capturing, and editing professional, engaging, and compelling social and web content, to include graphics and video with a supporting portfolio
• Experience working in Hootsuite or similar social content management platform
• Experience creating growth strategies on social media platforms and building followers with proven results
• Experience working with a major market venue and/or media planner preferred

• A strong creative skillset and eye for visual composition
• Proficiency with required desktop publishing tools, including Adobe Photoshop, InDesign, and/or Illustrator
• Proficiency with SEO/SEM, and Google Analytics optimization
• Proficiency in content management systems and general familiarity with web design (WordPress)
• Proficiency in Mailchimp, or similar email marketing platforms

• Exposure to and familiarity with similar venues and/or a ticketed business

• Experience with data tracking methods, including pixel placement
• Effective time management skills and the ability to meet deadlines
• Ability to give and receive constructive criticism
• Must be a "Self-Starter" and have the ability to work with limited supervision
• Strong communication and writing skills
• Ability to multitask and prioritize tasks with excellent time management skills
• Proficient in Microsoft Office (Outlook, Word, Excel, and Power Point), Adobe Acrobat, and Social Media web platforms.

• Ability to strategically and critically think, use good judgment, problem solve, plan and coordinate programs.

PI32700085-8722-aa44a9c5192d

Birmingham Jefferson Co