About Us:
Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper.We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 40,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.
At Gallagher, you can build a career whether it\xe2\x80\x99s with our brokerage division, our benefits and HR consulting division, or our corporate team. Overview:
The Industry Marketing Manager is an industry vertical focused marketing role, with a specific focus on key growth industries at GB, including Healthcare, Construction, Transportation, and other industries. This role will drive strategic marketing programs supporting the awareness, perception, solutions-oriented communications, and sales efforts for key industries.
The Industry Marketing Manager will work directly with the Industry Practice Leaders, GB Specialty leadership, GB Sales Leadership, GB Marketing, and other leaders across the business to deliver strategic marketing programs and thought leadership content about GB\xe2\x80\x99s expertise and solutions.
The key priorities in the first 30-60 days for the Industry Marketing Manager will be to dive into existing GB content and resources in the Healthcare and Construction space as the first two key industries. They\xe2\x80\x99ll work to establish relationships with practice leaders and immerse themselves in the marketing program development process. The goal is to ensure GB\xe2\x80\x99s thought leadership content demonstrates our expertise, value proposition, and positioning within the healthcare and construction industries as a unified set of GB solutions.
As the main content developer for key GB industries, the Industry Marketing Manager will collaborate with subject matter experts, develop and champion content targeted to these industries across all owned, earned and paid channels to drive lead generation and cross-solving efforts. From speaking engagements to whitepapers to webinars to press releases, the Industry Marketing Manager will deliver the content to power external marketing and promotional programs, provide internal stakeholder access and guidance on how to use the content and ensure alignment with the GB brand. Responsibilities:
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